Role Overview
The Team Manager-Marketing, Loyalty & Co-Partnership supports the development and execution of loyalty program initiatives and partnership collaborations to increase customer engagement and drive repeat visits. This role works closely with internal teams and external partners to deliver effective campaigns, improve customer experience, and achieve business objectives.
Key Responsibilities:
1. Loyalty Program Support
- Assist in managing the company loyalty program, including customer communication, reward updates, and campaign rollout.
- Coordinate CRM activities through email, SMS, app, and digital channels.
- Work with data/CRM teams to extract customer insights and analyze program performance.
- Monitor customer feedback and support improvements to the loyalty experience.
2.Partnership & Collaboration
- Research and identify potential partnership opportunities with banks, Telecom, others
- Coordinate with partners to execute co-branded campaigns and ensure deliverables are met.
- Support contract processes, documentation, and partnership evaluations.
- Maintain partner contact lists and update partnership trackers.
3.Campaign Execution
- Support the planning and execution of marketing campaigns that include loyalty or partner components.
- Prepare briefs for creative teams and ensure materials align with the brands.
- Coordinate campaign rollout across stores, digital channels
- Track campaign KPIs and prepare post-campaign reports.
4.Reporting
- Support monthly reports on loyalty performance, customer trends, and partnership results.
- Analyze basic data to identify insights for improvement.
- Work with internal teams to ensure smooth execution of loyalty and partnership tasks.
- Handle documentation, cost tracking, and budget alignment.
- Maintain timelines, trackers, and campaign calendars.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 24 years of experience in marketing, CRM, partnerships, or related roles.
- Basic analytical ability and familiarity with CRM platforms.
- Strong communication skills and cross-team coordination capability.
- Detail-oriented with strong project management abilities.
- Creative mindset with problem-solving attitude.
- Demonstrates a strong Passion for Growth by actively seeking learning opportunities, embracing challenges, and driving both personal and organizational development.
