Role Summary
The Technology Advisor (MarTech) partners with the sales team as the technical authority on marketing technology and content management solutions. This role translates client marketing and digital experience challenges into compelling, technically sound solution designs — with a focus on Salesforce Marketing Cloud, Data Cloud, and enterprise Content Management Systems (CMS).
Key Responsibilities
Presales & Solution Design
- Lead technical discovery workshops to capture client marketing, personalization, and content operations requirements
- Design end-to-end MarTech architectures spanning campaign management, customer data platforms, and content delivery
- Prepare and deliver solution demonstrations, proof-of-concepts, and technical presentations to business and IT stakeholders
- Author technical sections of proposals, RFP/RFI responses, and statements of work
- Provide effort estimation and scoping input for implementation projects
Technical Advisory
- Advise clients on MarTech stack selection, integration strategy, and content architecture (headless vs. traditional CMS, DAM integration, omnichannel content delivery)
- Define personalization and customer journey strategies leveraging first-party data
- Assess client marketing technology maturity and produce roadmap recommendations
- Advise on data privacy, consent management, and PDPA compliance within marketing operations
Collaboration & Enablement
- Work closely with Sales, Delivery, and Practice teams to ensure proposed solutions are deliverable
- Support handover from presales to delivery teams
- Maintain reusable demo assets, solution accelerators, and technical collateral
- Share knowledge internally and maintain awareness of MarTech and CMS market developments
Qualifications
Required
- Bachelor's degree in Computer Science, Information Technology, Marketing Technology, or a related field
- 5+ years of experience in MarTech implementation, digital solution consulting, or presales
- Hands-on experience with at least one enterprise marketing automation platform (Salesforce Marketing Cloud preferred; Adobe Campaign, Braze, or HubSpot considered)
- Working knowledge of Content Management Systems — headless or traditional (e.g., Contentful, Strapi, Adobe Experience Manager, Sitecore, WordPress Enterprise, Salesforce Experience Cloud)
- Understanding of customer data platforms, segmentation, and audience activation
- Familiarity with API-based integration, REST/SOAP, and data modelling concepts
- Strong presentation and communication skills in Thai and English
Preferred
- Salesforce certifications (Marketing Cloud Consultant, Data Cloud Consultant, Marketing Cloud Developer)
- Experience with Salesforce Personalization / Interaction Studio
- Background in consulting or systems integration environments
- Experience with HTML, CSS, AMPscript, SQL, or JavaScript in a marketing context
- Exposure to analytics tools (Google Analytics 4, Tableau, Datorama)
Core Competencies
- Consultative selling and stakeholder management
- Solution architecture and technical storytelling
- Business acumen in marketing and customer experience
- Adaptability across industries and client maturity levels
