Job Summary:
Tenant Success is the strategic marketing partner for tenants at Siam Center (SC) and Siam Discovery (SD), responsible for driving traffic, member spending, tenant participation, and shared commercial growth. The role develops high-impact tenant co-creation initiatives, campaigns, events, and customer experiences that strengthen the distinct positioning of both destinations.
Responsibilities:
Drive Tenant Co-Creation and Commercial Growth:
- Develop tenant co-creation strategy for Siam Center and Siam Discovery.
- Identify sales and traffic growth opportunities.
- Create joint business and activation plans with priority tenants.
- Track commercial outcomes and recovery actions.
Develop and Deliver Tenant-Led Campaigns and Experiences:
- Plan individual store, cross-store, and shopping mall-wide campaigns.
- Develop tenant-led events, activations, and customer experiences.
- Align programs with SC & SD brand direction.
- Coordinate campaign execution with relevant teams.
Strengthen Tenant Engagement in Loyalty and ONESIAM Ecosystem:
- Drive tenant participation in member and non-member campaigns.
- Onboard and engage tenants in loyalty and CRM programs.
- Promote SuperApp, customer privileges, and marketing tools.
- Support tenant communication on campaign benefits and mechanics.
Manage Performance Insights and Tenant:
- Serve as the key marketing contact for assigned tenants.
- Monitor campaign, member, traffic, and sales performance.
- Prepare performance reports and optimization recommendations.
- Share customer insights and best practices with tenants.
Qualifications:
- Bachelor's degree or higher in Marketing, Business Administration, Retail Management, Communications, or related fields.
- Minimum 5-7 years of experience in retail marketing, shopping center marketing, tenant relations, brand partnership, CRM, or commercial marketing.
- Proven experience in developing and executing sales- and traffic-driving marketing campaigns.
- Experience working with retail tenants, brands, or multi-brand commercial partners.
- Experience in premium retail, lifestyle destinations, shopping centers, or omnichannel commerce is preferred.
- Good communication in English both of writing and speaking.
