Thai Language Owner-Localization

Position Summary: The Thai Language Owner will be the voice of Thai users and the

champion of culturally relevant content across the company. This role goes beyond

translation — you will own the full Thai-language experience across our product, website,

app, and marketing channels. The ideal candidate brings native Thai fluency and high English

proficiency, with deep cultural insight into the Thai crypto and fintech space. We are looking

for someone equally passionate about localization quality, organic growth, and product

experience — a candidate who can bridge linguistic expertise with strategic thinking to help

us win in the Thai market.

Key Responsibilities:

1. Content Management:

o Take full ownership of all Thai-language content across the company,

including our website, app, trading features, and marketing channels.

o Ensure all Thai-language content aligns with the company's brand voice,

messaging, and growth objectives.

o Maintain consistency in terminology and style across all platforms and

documents.

2. Translation and Localization:

o Translate and proofread content from English to Thai, ensuring accuracy and

cultural relevance.

o Adapt content to suit the Thai market while maintaining the original message

and tone.

o Review and edit translated content for quality and accuracy.

3. Quality Assurance:

o Conduct thorough quality checks on all Thai-language content.

o Identify and correct linguistic errors, inconsistencies, and inaccuracies.

o Collaborate with other departments to ensure the highest quality of translated

content.

4. Collaboration and Communication:

o Work closely with the head of localization, business development personnel,

product managers, marketing, and growth teams to understand content

requirements and identify localization opportunities.

o Provide linguistic, cultural, and market insights to enhance content

effectiveness and user acquisition.

o Communicate effectively with team members to ensure smooth workflow and

timely delivery of projects.

5. Growth & SEO:

o Identify and execute SEO and organic growth opportunities for the Thai

market, including keyword research, content optimization, and search intent

analysis.o Collaborate with growth teams to evaluate, adapt, and localize campaigns,

landing pages, and product experiences for Thai users.

o Monitor and analyze Thai-language content performance, recommending data

driven improvements to increase organic traffic and user engagement.

o Contribute to the localization of SEO metadata, blog content, help center

articles, and other organic acquisition channels.

6. Product Collaboration:

o Partner with product managers and designers to ensure in-app copy, UX

strings, notifications, and onboarding flows feel natural and intuitive for Thai

users.

o Advocate for Thai user needs in product discussions, surfacing cultural

nuances that impact feature adoption and user experience.

o Evaluate and adapt global product messaging and feature launches to resonate

with the Thai market.

7. Marketing & Content Strategy:

o Work with the marketing team to localize campaigns, social media content,

email communications, and promotional materials for the Thai audience.

o Provide cultural guidance on messaging, tone, and creative direction to ensure

marketing efforts resonate authentically with Thai users.

o Help develop and maintain Thai-language style guides, tone of voice

strategies, and localization best practices.

Qualifications:

• Native proficiency in Thai and fluency in English.

• Minimum 3+ years of experience in translation, localization, content, or a related

language role.

• Proficiency and experience with localization workflows, including translation

memories, termbase management, and TMS platforms.

• Strong understanding of the culture, digital landscape, and market preferences of

Thai-speaking regions.

• Excellent written and verbal communication skills in both languages.

• An analytical mindset — you can evaluate content performance and recommend data

driven improvements.

• Comfort working cross-functionally with product, engineering, marketing, and growth

teams.

• Detail-oriented with strong organizational and multitasking abilities.

• Ability to work independently and as part of a team in a fast-paced, collaborative

environment.

Preferred Qualifications:

• Experience with SEO strategy, keyword research, and organic growth — especially in

the Thai digital market.

• Background in product management, product marketing, or growth roles —

experience shaping product experiences for local markets is a strong differentiator.

• Experience in marketing, advertising, or content strategy for Thai audiences.

• Experience in a similar role within the crypto, fintech, or finance sector.

• Knowledge of product growth strategies and user acquisition in Thailand.

• Prior experience with the Phrase translation management system or similar TMS.