Job Description
Responsibilities
About the Team
The Agency Strategic Management team is the Growth Engine for mid-sized and independent agencies in Thailand. You will act as a High-Level Consultant, turning platform data into Scalable Playbooks that help agencies expand their client portfolios and maximize ad spend efficiency.
Key Responsibilities
- Actionable Insight Generation: Analyze portfolio data to find Growth Levers—identifying which clients or verticals have the highest potential to scale.
- Scalable Narrative & Playbooks: Create Ready-to-Pitch narratives and standardized frameworks that mid-size agencies can easily deploy across multiple clients.
- APM Strategic Partnership: Provide the Strategic Fuel for Agency Partner Managers (APMs) by creating the business cases and technical roadmaps needed to win over agency owners.
- Operational Excellence via AI: Lead agencies in adopting AI tools to reduce creative/operational overhead, allowing them to focus more budget on media spend.
- Business Transformation: Consult agency leadership on how to restructure their service offerings around TikTok's evolving ecosystem (e.g., moving into Social Commerce).
Qualifications
Minimum Requirements:
- Minimum 5 years in Performance Marketing, Business Development, or Digital Strategy. Experience in Independent/Mid-size Agencies or Tech Startups is a plus.
- Ability to interpret data and translate it into a Story of Opportunity. Proficient in Tableau, Looker, or Excel.
- Comfortable working with agency founders and owners; ability to influence decision-makers through ROI-focused logic.
Preferred Qualifications:
- Strong understanding of the Ads Engine (Pixel, Signal and Attribution).
- Practical experience using AI (LLMs/Automation) to drive day-to-day work efficiency.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
