Thailand Digital Marketing & CRM Specialist

About us: Keep moving 永不止步

ANTA was established in 1991; while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the Company is to bring the transcendent sports spirit into everyone's life. ANTA Sports principally engages in R&D, design, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE and JACK WOLFSKIN, etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).

About the role:

We are looking for a passionate and results-driven Digital Marketing & CRM professional to lead multi-brand digital marketing initiatives and customer engagement strategies. In this role, you will drive brand awareness, online traffic, and sales through digital campaigns across websites, social media, applications, and e-commerce platforms. You will also develop CRM programs, analyze customer insights, and collaborate with cross-functional teams to deliver impactful campaigns and exceptional customer experiences.

This is an exciting opportunity for a strategic marketer who thrives in a fast-paced retail environment and is passionate about digital innovation, customer engagement, and business growth.

Responsibilities:

• Lead and manage MULTI-Brand overall digital marketing communications and campaigns across website, application, social media, and e-commerce to drive traffic, engagement, and sales
• Plan and execute digital content, ads, SEO/SEM, and performance analysis to optimize campaign effectiveness
• Collaborate closely with Merchandising, E-Commerce, and Marketing teams to Cross all brands to align Promotions, Campaigns, and new product launches.
• Develop and implement CRM strategies including customer segmentation, lifecycle journeys, and personalized campaigns to improve engagement, retention, and customer lifetime value
• Analyze customer data, campaign performance, and insights to drive data-based decisions and continuous improvement
• Lead loyalty programs, VIP initiatives, exclusive events, and brand/KOL collaborations to strengthen brand visibility and advocacy
• Manage relationships with external partners and oversee advertising and website content to ensure brand consistency
• Operate all brand-owned social media channels and develop strategic plans for paid media to support campaign objectives and drive measurable results.

Requirements:

• Bachelor's degree or higher in Marketing, Business Administration, Communication Arts, Advertising, or related fields
• Minimum 3–5 years of experience in Digital Marketing and/or CRM management, preferably in retail, beauty, fashion, FMCG, or cosmetics industries
• Proven track record in driving CRM strategies, customer acquisition, engagement, retention, database growth, and e-commerce sales performance
• Strong experience in digital marketing, performance marketing, SEO/SEM, analytics, and data-driven campaign optimization
• Solid knowledge of digital media, social media, content marketing, and brand communications
• Experience in loyalty program or customer lifecycle management; background in luxury or premium brands is a plus