About us: Keep moving
ANTA was established in 1991; while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the Company is to bring the transcendent sports spirit into everyone's life. ANTA Sports principally engages in R&D, design, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE and JACK WOLFSKIN, etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).
About the role:
- Responsible for achieving sales targets for the Salomon brand on E-commerce platforms (Shopee, Lazada, etc.).
- Formulate, recommend, and implement sales forecasts, plans, strategies, and promotions related to the overall operation and management of the online stores.
- Manage daily online store operations, including inventory coverage, price approval, product photography requirements, new SKU uploads, and optimization of underperforming SKUs.
- Coordinate with merchandising, marketing, and other internal teams to develop and manage product launches, key events, and promotions, ensuring full alignment with branding and global guidelines.
- Support the execution of the Brand's digital sales strategy in alignment with the overall omnichannel sales strategy, brand vision, and sustainability commitments.
- Assist the Head of E-commerce Dept. in developing, implementing, and enhancing E-commerce strategy and website functionality.
- Be accountable for achieving E-commerce goals within your assigned scope.
- Review store performance, analyze trends, and propose promotional initiatives to achieve sales targets.
- Build and maintain strong communication with E-commerce platform for new product launches and key events, while maintaining positive platform relationships.
- Ensure the best consumer experience across e-commerce platforms by collaborating effectively with merchandising, site merchandising, paid media, content marketing, platform leaders, and external agencies to continuously improve conversion rates and ROI.
- Undertake other duties and responsibilities as assigned by Management from time to time, as necessary for the effective performance of the role.
- Handle confidential information with discretion. Sharing such information with unauthorized parties, internally or externally, will be considered grounds for disciplinary action or termination of employment.
- Perform any other tasks as directed by your direct supervisor.
