TikTok Account Operations and Content Planning (C-Drama)

Job Responsibilities:

• Oversee day-to-day management and planning for multiple TikTok accounts, establishing strong account positioning through trend analysis, audience insights, and content theme selection
• Develop, implement, and manage content plans aligned with audience segments, account identity, and platform growth opportunities
• Maintain and adapt content calendars to support iQIYI promotional priorities, ensuring timely publishing and achievement of exposure, followers, engagement, and growth targets
• Monitor, analyze, and report weekly performance metrics; optimize account strategy and execution to improve visibility, retention, and sustainable growth
• Coordinate cross-functionally with video editors, marketing, and content promotion teams to ensure cohesive execution and campaign alignment
• Provide creative direction on content style and formats, and occasionally support editing and production to guide or enhance creative output

Qualifications:

• 23 years of experience in TikTok or short-form content operations, with demonstrated success driving content-led growth and social media performance
• Proven experience managing multiple TikTok accounts end-to-end, including planning, execution, and performance optimization; strong understanding of platform trends, algorithms, and content formats
• Prior experience and in-depth understanding of Chinese dramas, Thai BL/GL content, or the Thai entertainment landscape, including emerging trends and audience preferences, is highly preferred
• Strong analytical and strategic thinking ability, with hands-on execution and comfort operating in fast-paced, iterative environments
• Proficient in analytics tools for performance tracking and insights generation, with the ability to translate data into actionable growth strategies
• Proficient in MS Excel and PowerPoint for reporting, planning, and cross-team coordination; creative instincts and content sensibility are a plus

Benefits:

1. Flexible working hours (no clock-in / clock-out), MondayFriday
2. Annual leave: 12 days per year
3. Public holidays (2026): 21 days

Working Location:

AIA Capital Center, Bangkok