Lead and own Banana and Studio7 Tiktok Channel. Responsible for driving traffic to for the whole funnel from Creating Awareness to Conversion.
Develop overall Channel Strategy that suits target customers and Brands (Banana & Studio7).
Translate from Channel Strategy into Content Strategy, Content Pillars, Annual Brand Campaign and Content Calendar Plan taking into consideration the Platform as well as Brands's major moments.
Planning slots and key messages for VDO content, KOLs, and LIVE sessions that would contribute to reaching the objectives.
Create platform-exclusive offer/promotion to drive traffic and conversion.
Manage multiples stakeholders both internal and external partners to ensure alignment and optimize performance on this platform.
Lead a High-Performing Team of 3 (2 content creators, 1 content editor), mentoring and guiding them toward creative excellence and operational efficiency.
Who we are looking for
TikTok Expert deep knowledge of the platform's algorithm, ecosystem, and tools. Proven ability to drive full-funnel success from traffic generation to conversion.
Entrepreneurial & Results-Driven thrives in a fast-paced, dynamic environment and takes ownership of performance metrics.
Trend-Savvy & Creative understands viral content mechanics, trend culture, and consumer behavior on TikTok.
Strong Communicator able to clearly convey ideas and collaborate effectively with cross-functional teams and external partners.
Experienced Professional 35 years in E-Commerce or Social Commerce Strategy & Planning. Direct TikTok experience is a significant plus.
Language Skills intermediate proficiency in English, both written and spoken.
Education Bachelor's degree or higher in Marketing, Communications, or a related field
