TikTok Growth Specialist

Merchant & Growth · Reports to and works closely with the CEO · Bangkok (on-site)

DAILYPAL is a fast-growing premium beauty importer, distributor, and retailer behind some of Thailand's most exciting K-beauty and Western cosmetic brands. We're in the middle of our most significant phase yet: growing the team and building the foundation for a clear path to becoming one of Thailand's leading beauty companies — with a growing multi-brand portfolio, our own channels, and a house brand on the horizon.

DAILYPAL is looking for an energetic, commercially sharp TikTok Growth Specialist to own our TikTok Shop business — live commerce, affiliate, and short-video shopping. You'll set the strategy and drive the execution that grows GMV and expands our brands sales on the platform, working closely with the CEO and our Brand Managers.

• Own TikTok Shop GMV and its P&L. Across our brands — live commerce, affiliate / creator sales, and video shopping — you own both the growth and the profitability.
• Set the strategy. Build the plan to expand both livestream and affiliate sales — where to play, which brands, which mechanics.
• Run the live calendar. Sessions, hosts, and GMV-per-session targets — and keep pushing GMV per session higher.
• Grow the affiliate engine. Recruit creators, run the relationships, strategy and operation and track ROI by creator.
• Execute campaigns on TikTok. Mechanics, vouchers, and flash deals — always within brand pricing guidelines and margin.
• Track and improve performance and profitability. Turn GMV, ROI, and channel economics into the next move.

• 3–5 years in e-commerce, TikTok Shop, or marketplace growth with GMV or a channel P&L you can point to — beauty, FMCG, consumer, or a marketplace / agency background.
• Strategic and analytical. You think in numbers — GMV, ROI, margin — and build strategy from data, not gut alone.
• Commercial and P&L ownership. You care about profitable growth, not just top-line GMV, and are comfortable owning a channel's economics.
• Deep TikTok expertise. Hands-on with Seller Centre, live tools, and the affiliate / creator marketplace.
• A builder and executor. You set the plan and run it — live sessions, campaigns, and creators.
• Energy for the work — dynamic, adaptable, and decisive.
• Strong Thai and working English; fluent in Excel / Google Sheets for performance analysis.

• Real scope from day one. You'll own outcomes that visibly move the business — not run someone else's playbook.
• A front-row seat to the build. Work directly with the founders through the company's most important phase.
• We grow you as fast as you can carry it. Responsibility here is earned quickly and given freely.
• A portfolio you're proud of. We're highly selective about what we carry — you'll only put your name on brands we believe in.
• One-day WFH rhythm, social security, paid leave, product perks (support and access to the beauty brands we carry), and food & snack welfare in the office.