Job Summary
The TikTok Manager is responsible for leading and growing the Company's TikTok business in Thailand by driving content strategy, live commerce, e-commerce sales, and platform performance. This role oversees TikTok Shop operations, content creation, livestream campaigns, influencer collaborations, and team management while leveraging data analytics to optimize performance, increase brand awareness, and achieve revenue growth.
Responsibilities
- Strategy Development and Execution: Responsible for creating and implementing TikTok platform strategies in Thailand, including account management, content planning, short video production and distribution, and live stream operations. Ensure alignment with company objectives, increase user engagement, followers, and conversion rates.
- Content Creation and Management: Lead the direction of content on the TikTok platform, including copywriting, video concepts, and editing. Ensure quality control, compliance with platform rules, and content appeal to the target audience.
- Data Analysis and Optimization: Perform in-depth analysis of platform data, including user behavior, content performance, and ad effectiveness. Use data-driven insights to adjust strategies, optimize content output, and enhance promotion methods to improve ROI.
- Event Planning and Execution: Plan and execute online events such as live streams, challenges, and promotional activities. Manage event budgets, coordinate internal and external resources, and ensure successful execution to meet business goals.
- Partnerships and Resource Integration: Seek and manage KOLs/influencers and brand partnerships. Plan collaborative marketing campaigns to expand brand exposure.
- Team Management and Development: Lead and cultivate the content creation, operations, and live stream teams. Enhance professional skills and efficiency while fostering a positive work environment. Market Trend Insights: Stay up-to-date with the latest trends on TikTok and the short video industry, analyze competitors, and provide market insights and strategic recommendations to support company decision-making.
- E-commerce Revenue Growth: Drive revenue growth in Thailand by managing daily operations on TikTok, developing e-commerce campaigns, and collaborating with marketing to increase traffic and conversions via social media, SEO, and SEM strategies.
- Collaboration with Platform Partners: Build strong relationships with TikTok to leverage their promotional tools and campaigns for increased sales.
- KPI and Budget Management: Develop and track a KPI framework to measure performance and ensure effective budgetary compliance for TikTok campaigns
Qualifications
- Bachelor's Degree in Marketing, Business Administration, Digital Marketing, E-Commerce, or a related field.
- Minimum 5 years of experience in TikTok, social media, digital marketing, or e-commerce, with at least 2 years in a managerial or leadership role.
- Proven experience managing TikTok Shop, TikTok Live, and content marketing strategies.
- Strong understanding of TikTok algorithms, platform trends, and performance optimization.
- Experience in planning and executing livestream campaigns, promotional events, and digital marketing initiatives.
- Hands-on experience managing KOLs, influencers, affiliate marketing, and brand collaborations.
- Strong analytical skills with the ability to interpret data, monitor KPIs, and optimize ROI.
- Experience managing budgets and marketing expenditures.
- Excellent project management and cross-functional collaboration skills.
- Proven leadership experience in managing and developing high-performing teams.
- Knowledge of SEO, SEM, social commerce, and performance marketing is an advantage.
- Excellent communication and stakeholder management skills.
- Proficient in Microsoft Office, particularly Excel and PowerPoint.
- Able to work in a fast-paced, target-driven environment.
- Fluency in English and Thai
