Job Description
Responsibilities
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.
With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users.
In this role you will be responsible in delivering impact on the growth of merchants, by acquiring, and helping the sellers to succeed on platform, as well as delivering best customer experience by providing best service.
Join us as we drive the future of e-commerce here at TikTok.
Responsibilities:
- Drive e-commerce user growth with ads as the core lever, managing multi-channel off-platform campaigns to deliver user acquisition, GMV, and ROI targets.
- Build tailored advertising strategies by category, price band, product attributes, and business stage; enhance efficiency and partner with internal teams (marketing, traffic, subsidies, etc.) to support merchant decision-making.
- Analyze performance data, assess strategy impact, and continuously optimize the conversion funnel.
- Collaborate with product and engineering teams to evolve tools and product capabilities for advertising.
- Monitor industry trends and market shifts to provide forward-looking strategic insights.
Qualifications
Minimum Qualifications:
- Minimum Bachelor's Degree or above
- Fluent in English, with excellent communication and cross-functional collaboration skills.
- 3+ years of experience in developing advertising strategies and driving e-commerce user growth, leveraging ads as the core growth lever.
- Strong understanding of advertising models, ROI frameworks, and the full conversion funnel.
- Strong strategic thinking with the ability to design structured, scalable advertising frameworks rooted in user/merchant behavior and market insights.
- Experience in strategy operations, Ads strategy, or data-driven operations.
Preferred Qualifications:
- Advanced analytical skills; proficient in SQL, Excel, and data visualization, with the ability to convert insights into actions.
- Highly self-driven, structured thinker, capable of managing complex initiatives end-to-end.
- Background in e-commerce or digital advertising is a plus.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
