TikTok Spokesperson/brand ambassador

You will not only be the focus of the camera, but also Xiaomi's number one Mi Fan and brand ambassador on TikTok in Thailand. You will manage a vertical sub-section under the official Xiaomi account, shedding the label of traditional advertising and conveying Xiaomi's passion to every Thai user from the most authentic and engaging first-person perspective.

Job Responsibilities

On-camera Appearance and Expression:Participate in the entire video shooting process, appearing on camera as the sole manager of the section. Use natural Thai language and highly engaging performance to build a highly recognizable personal brand.

First-Person Perspective Product Reviews: Avoid simply reciting specifications. Conduct in-depth product experiences from the perspective of a real consumer, sharing the cutting-edge technology and lifestyle aesthetics of Xiaomi products in a relatable way.

Brand Storytelling: Delve into Xiaomi's everlasting brand essence, sharing the values behind Xiaomi and the stories of its developers, conveying the brand's warmth.

User Community Management: Interact with fans in front of the camera, answer questions in the comments section, truly make friends with users, and enhance account engagement and brand favorability.

Content Co-creation: Deeply involved in script development, combining local Thai trends with TikTok buzzwords to create high-quality short videos that blend Xiaomi flavor with Thai humor.

Job Requirements:

1. Own TikTok account; experience in account management preferred.

2. Passionate about TikTok, short video culture and content; heavy TikTok user preferred.

3. On-camera experience, willing to appear on camera, strong communication skills, outgoing and cheerful personality.

4. Alignment with Xiaomi's values: sincerity, passion, openness; ability to engage in equal dialogue with users; empathy.

5. Content creation skills: Proficient in shooting and editing; able to collaborate with directors and planners to complete the video content loop (topic selection shooting editing scriptwriting publishing).

6. Strong learning ability: Willing to deeply understand the product and company business; self-motivated.