Lead the development of category, channel & POP plan covering assortment, merchandising, pricing and promotion across channels, and marketing strategic framework
Growth - Responsible for driving product/category growth and P&L
Availability - Product distributions with availability of pack-size / pricing strategy
Pricing - Determine pricing and promotion across channels
Visibility - Ensure shelf share/decoration and merchandising space
Assortment - Right product line/SKU in each distribution channel
Responsible for an appropriate SKU/product as product specialist with channel activity plan to provide actionable in-store solutions based on a clear understanding on customer behavior & insight within Category/Sub Category
Identify distribution and channel opportunities and gaps for Category/Sub Category to recommend tailored Category Channel plans in-line with overall business/marketing strategy
Analyze new product launch, specific campaign, P&L performance, market share & sales force productivity and portfolio of promotional activities in collaboration with Sales Strategy
Conduct variance analysis of actual performance vs budget / targets to identify channel insights and gaps to all related parties in order to implement strategic action needed and closely monitor CPF shares (revenue/volume/shelf) across of all channels
Work closely with Marketing and Sales in strategic implementation of new product launch and other promotion campaigns to align with business strategy
Work with Marketing, Sales & Business Analyst for corrective actions to achieve sales target of each channel and identify opportunities/issues for improvement
Provide product trend and market insight for Sales in each channel to create the effective sales tool kit
Lead as Sales and Product Manager representative in Business Unit Management Committee
Qualifications:
Bachelors degree or Master&aposs degree in Business Administration, Economics, Marketing or other related fields
Minimum of 5 years of experience in Category Management, Channel Marketing, Trade Marketing in FMCG
High analytical acumen with ability to drive and translate insights into relevant strategies and tactics internally.
