Trade Marketing Manager Ray-ban

Trade Marketing Manager Ray-ban, Responsible for planning budgets and developing integrated marketing strategies aligned with business goals. The role drives trade promotions, in-store execution, and cross-channel campaigns, working closely with regional, commercial, and PR teams. It ensures strong brand presence, smooth campaign execution, agency coordination, KPI tracking, and continuous market and competitor insight

• Plan budget, develop and implement comprehensive marketing strategies aligned with business goals.
• Develop marketing campaigns and promotional strategies for each channel of trade based on brand direction, product features and target markets of responsible portfolio.
• Conceptualize and execute trade promotions and roll out impactful in-store campaigns in collaboration with regional marketing and commercial teams.
• Improve brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities.
• Collaborate in cross-functional environments including but not limited to regional brand marketing, PR & Commercial teams to execute on initiatives that will advance our efforts to enrich customer experiences.
• Develop and pitch marketing plans integrated with influencers and digital solutions while including both lens and frame.
• Coordinate with internal support teams to ensure smooth campaign execution and deliverables.
• Coordinate with external agencies including but not limited to social media, event and production.
• Compile reports detailing the effects (KPIs) exerted by each campaign and sharing these with superiors.
• Keep up to date with the latest advertising, digital marketing, influencer trends and share report monthly for competitive activities.
• Other related to marketing task as assigned

Experience:

• At least 8 years of experience in marketing planning & executions, knowledge in fashion & eyewear industry would be a plus.

Qualifications:

• Bachelor Degree in Business, Marketing or Related Fields.

Skills & Competencies required for the role:

• Thai, Very good both written and spoken.
• English, good both written and spoken.
• Organization and prioritization; agility to work across multiple projects.
• Comfortable with distilling data into insight, and an eye for detail.
• Excellence in project management and active communication.
• Be able to work in a dynamic environment and deliver within a timeline.
• Thrive in matrix environments and are adept at influencing and coordinating with different stakeholders.
• Creativity to think outside the box and contribute new and innovative ideas.
• Strong analytical skills and experience using data to inform decision-making.