Trade Marketing Senior Executive / Manager (FMCG Distribution – PENS)

• Develop and execute trade marketing strategies aligned with annual sales targets across TT, MT, B2B, and Online channels

• Manage trade marketing budget and ensure effective ROI on promotions, displays, and trade investments

• Collaborate closely with Sales, Brand Principals, and Supply Chain to drive distribution growth, visibility, and in-store excellence

• Lead new product launches including forecasting, distribution planning, channel roll-out strategy, and execution standards

• Monitor sales performance, promotion effectiveness, and competitor activities; recommend actionable strategies to improve sell-out

• Analyze trade data (sell-in, sell-out, stock level, promotion uplift) to support business decision-making

• Conduct field visits to evaluate execution quality and identify growth opportunities

• Develop and deliver product and promotion training to sales teams

• Maintain strong working relationships with brand owners/principals and key customers

• Act as key contact person for product-related and trade-related matters

Functional Skills & Knowledge

• Strong understanding of FMCG distribution channels (TT, MT, B2B)

• Proven experience in managing trade promotions and sales-driven campaigns

• Strong analytical skills with ability to interpret sales data and forecast demand

• Experience in managing trade marketing budgets and ROI analysis

• Strong project management and cross-functional coordination skills

• Excellent communication skills in English and Thai

• Proficiency in Excel (Pivot, VLOOKUP), PowerPoint, and reporting tools