Meaningful Work From Day One
Reporting to the Marketing Manager(Non-Thai, Korean). The Trade Marketing Specialist plays a crucial role between Marketing & Sales - leveraging brand plans into executable channel & customer plans. The role will work across the portfolio of brands from Jack Daniels Family Brands to the Super Premium portfolio.
What You Can Expect
- Responsible for the Trade Marketing budget across all brand portfolios and channels
- Manage key agency partners deliverables within a specific budget
- Develop a program brief and evaluate post-program performance
- Coordination of any frequent/ad-hoc requests
What You Bring To The Table
- Translate key Brand Strategy & Initiatives into field sales priorities and customer/ channel plans
- Understand channel and retail segmentation to define the performance drivers
- Identify key customer & channel opportunities to build brand awareness, trial & penetration - through trade promotions, trade visibility, GWP/ VAPs, etc
- Manage & coordinate merchandising material and provision for the sales team implementation
- Assist in Customer review & new listing presentations, including planogram & visibility business cases
- Build strong working relationships with the National Sales Manager, Channel Managers, Supply Chain, distribution partners, and promotional agencies promptly
What Makes You Unique
- Minimum 2-5 years of marketing or relevant experience
- Strong communication skills, detail-oriented person
- Proven track record of successfully delivering brand growth in a highly competitive environment
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
#jackdaniels
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Europe, Africa, APAC Division
Function: Marketing
City: Bangkok
State: Bangkok
Country: THA
Req ID: JR-00009243
