Trade Marketing Specialist

Job hiring vacancy

About job roles

Job ID : 76246

Position : Trade Marketing specialist

Company business : Business Consulting, Business Operation

Location : MRT Rama 9

Salary : 80,000 - 120,000 THB

Responsibilities :

1. Team Training & BA Management

- Manage and train offline promoters (BAs) to ensure they clearly understand product selling points, brand stories, and persuasive demonstration techniques.

- Conduct regular training sessions to improve BA confidence, engagement, and in-store conversion rates.

2. Offline Booth & Campaign Planning

- Plan and execute in-store booth setups, pop-up events, and experiential campaigns for channels such as 7-Eleven and Lotus.

- Design attractive displays and interactive activities that align with brand identity and seasonal trends to boost exposure and trial rates.

3. Sales Promotion (Dongxiao) & Performance Review

- Develop promotion plans for individual SKUs, analyze store-level sales data, and identify bottlenecks (e.g., inefficient communication with store managers, poor product placement).

- Lead post-campaign reviews to summarize results, diagnose issues, and continuously optimize promotion methodologies.

4. Distributor Management & Channel Relationship

- Identify, evaluate, and manage distributors; assess each distributor's commitment level and willingness to invest in the brand.

- Understand the internal relationship network within 7-Eleven and Lotus stores; identify strengths, weaknesses, and key leverage points for different distributors.

- Design differentiated incentive and management strategies to maximize channel resources.

5. Integrated Capabilities (Offline, Live Streaming, BD, KOL)

- Collaborate cross-functionally with offline, live streaming, BD, and KOL marketing teams to drive omnichannel growth.

Qualifications :

- 5+ years of offline channel management experience in FMCG or retail, with deep knowledge of at least one CP Group channel: **7-Eleven** or **Lotus**.

- Proven track record in BA training and sales promotion; ability to provide training materials or campaign review reports is preferred.