Trade Marketing Specialist

Tech Grid is a trusted recruitment partner with a team of experienced consultants specializing in specific industry sectors. We are currently looking for a Trade Marketing Specialist (Assistant Manager or Manager level) to join an international company in the FMCG / Food industry. In this role, you will be responsible for driving trade marketing initiatives, supporting sales performance, and optimizing in-store execution across multiple channels.

Location: Bangkok, Thailand

Key Responsibilities

Analyze market trends, competitor activities, and pricing strategies to support trade marketing initiatives

Monitor and analyze sales performance by channel and customer to identify growth opportunities

Support the development and execution of the Annual Trade Marketing Plan

Plan and evaluate trade promotions and promotional campaigns to ensure effectiveness and ROI

Work closely with the Sales team to support performance tracking and commercial initiatives

Support Traditional Trade development and category management initiatives

Develop trade marketing tools such as POSM, display materials, and in-store visibility assets

Assist in organizing trade events, exhibitions, and customer activities

Qualifications

Bachelor's or Master's degree in Marketing, Business Administration, Economics, or a related field

37+ years of experience in Trade Marketing, preferably within the FMCG or Food industry

Experience working across Traditional Trade, Modern Trade, and/or OOH channels

Strong analytical skills with experience in sales data analysis, trade promotion planning, and performance evaluation

Proven ability to collaborate effectively with cross-functional teams, particularly Sales

Strong communication and interpersonal skills, with good command of English