A. PURPOSE OF POSITION
- Own the end-to-end trade marketing execution for Thailand, delivering best-in-class outlet execution, visibility, and commercial impact
- Drive channel-specific growth (MT / GT / On-trade) through superior activation & execution
- Act as the bridge between Brand, Sales, and Distributor, ensuring flawless execution and ROI delivery
B. KEY ACCOUNTABILITIES
- Assist in developing and executing annual / quarterly trade marketing plans aligned with brand and sales objectives.
- Implement in-store / in-outlet campaigns, promotions, and activations across channels (Modern Trade, General Trade, On-Trade) with heavy focus on On-Trade
- Ensure timely and high-quality execution of campaigns at point of sale.
- Work closely with sales teams to ensure promotions are executed effectively.
- Lead distributor execution performance (POSM rollout, activation quality, compliance)
- Manage production and distribution of POS materials (displays, signage, menu branding, shelf branding).
- Ensure brand visibility standards are met in stores/outlets.
- Conduct regular store visits to audit execution and compliance.
- Provide execution feedback and recommendations to marketing and sales teams.
- Track trade marketing budgets and ensure spending is within plan.
- Manage vendor quotations and production costs for POSM and activities.
- Evaluate ROI of campaigns and optimize investment to ensure continuous depletion growth and outlet expansion
C. BACKGROUND REQUIREMENTS
- Education:Bachelor's degree.
- 3–5 years experience in FMCG / beverage / alcohol trade marketing or sales execution roles preferred
- Strong commercial acumen (understanding of trade drivers, promotions effectiveness)
- Excellent execution discipline and attention to detail
- Ability to work cross-functionally (Sales, Marketing, Finance)
- Strong analytical capability
- Demonstrated ability to influence without authority and manage distributor partners
- Language: Thai (Native) and English (Fluent)
- Computer: Strong in Excel and Power Point
E. ABOUT US
Anheuser-Busch InBev (AB InBev) – The World's Largest Beer Company
- Founded in 1366, Anheuser-Busch InBev (AB InBev) is headquartered in Leuven, Belgium, and operates in more than 50 countries with a global workforce of 150,000 employees.
- AB InBev owns over 500 beer brands across 150 countries. In Southeast Asia, our portfolio includes Budweiser®, Corona®, Michelob Ultra®, and Hoegaarden®.
- AB InBev Vietnam has proudly been recognized among the 100 Best Places to Work in Vietnam for six consecutive years (2020 - 2025) and honored as a Top Employer at both the country and regional levels for three consecutive years (2024 - 2026).
- Create a future with more cheers with us! We're seeking passionate people who'll be inspired by brewing the world's most loved beers, building iconic brands and creating meaningful experiences.
AB InBev - Data Protection Policy
Anheuser-Busch InBev Vietnam Brewery Co., Ltd (AB InBev) hereby undertakes to use the personal data received from the candidate for the recruitment process at AB InBev. AB InBev shall not provide or disclose personal data to external organizations without prior consent from the candidate.
To Applicants
Once you continue with the application process, this indicates that you hereby give your consent to AB InBev for processing the personal data that you are providing AB InBev.
