About the Company: Trade Plan Marketing Manager, is responsible for developing merchandise strategy accordingly to business direction, collaborate with event team driving campaign development to drive revenue and being in charge of gross margin, for responsible format and support individual stores as per business direction. This role will support the business and lead to managing and ensuring the accomplishment of a marketing, sales project, and campaign, by working closely with related internal teams and partners (commercial, assortment, product, marketing, communication, finance) to drive business goals achievable towards business success.
About the Role: This role is responsible for developing merchandise strategy accordingly to business direction, collaborating with the event team to drive campaign development to drive revenue and being in charge of gross margin.
Responsibilities:
- Develop Trade marketing strategy and direction to support responsible format, driving planning, campaign development and communication calendar to drive revenue and also being in charge for gross margin.
- Develop yearly, monthly, bi-weekly and weekly Trade Plan, communication to support responsible format that will bring sales and traffic to meet corporate/ Platform target.
- Define strategic range/categories which will lead traffic and sales to the platform by using data and customer research.
- Responsible for driving sales performance by developing and initiating the competitive promotional program.
- Co-ordinate with CRM team to propose an effective CRM campaign/ mechanic to close gap of Trade plan.
- Collaborate with commercial to make sure consumers and stores input into merchandise decisions.
- Responsible for monitoring campaign in each period and taking prompt action if necessary.
- Responsible for conducting platform/ campaign analysis alongside the business intelligence team to gain marketing insights.
Qualifications:
- Marketing or Management in any field, economics are preferable.
- At least of 5 years in Marketing, Trade plan, Trade marketing, Merchandising, or related field with experience in driving campaign, development to revenue growth.
- Strong in planning, communication, presentation, multitask and manage time effectively, Proficiency in data management skills: MS-Excel, MS-PowerPoint.
- Proficient in English (Must be presentable).
- Strong in planning, communication, presentation, multitask and manage time effectively.
- Proficiency in data management skills: MS-Excel, MS-PowerPoint.
- Experience in driving campaign, development to revenue growth.
- Working location: Central Changwattana tower.
