Tresemme & Vita Keratin Brand Lead

Job Purpose

As Tresemme & Vita Keratin Brand Lead, you will lead the development and execution of integrated brand strategies that fuse immersive experiences with culturally resonant content. You'll shape how consumers engage with the brand across every touchpoint-retail, digital, social, and experiential-ensuring creative excellence, brand consistency, and commercial impact. This role is pivotal in driving brand growth, emotional connection, and market leadership within the beauty category.

Main Responsibilities

Brand Strategy & Planning

• Define and evolve brand positioning, identity, and messaging in alignment with global direction and local market insights.
• Translate strategic objectives into integrated brand plans that span content, experience, and retail.
• Align all brand activities with OKRs and performance metrics, using data to inform decisions.

Experience Design & Activation

• Lead the creation of immersive brand activations and shopper experiences across online and offline channels.
• Oversee POS materials, in-store activations, pop-ups, and retail storytelling that elevate the customer journey.
• Collaborate with Influencer, PR, and Content teams to amplify brand experiences through partnerships and social engagement.
• Manage agency relationships to ensure flawless execution of brand experiences within budget and timeline.

Content Strategy & Creative Direction

• Develop and execute market-specific content strategies that reflect local cultural nuances and beauty trends.
• Oversee the end-to-end content creation process-from ideation to optimization-ensuring alignment with brand guidelines and BET strategy.
• Leverage generative AI and marketing technology to enhance content creation and personalization.
• Ensure content is culturally relevant, visually compelling, and emotionally engaging across all platforms.

Performance & Optimization

• Conduct monthly brand deep dives using market data (e.g., Nielsen, Kantar, UBS) to identify growth opportunities.
• Track and analyze campaign performance, activation ROI, and content engagement metrics.
• Continuously refine brand experience and content strategies based on insights and evolving consumer behavior.

What You Need to Succeed

Experience

• 5+ years in brand management, experiential marketing, or content strategy, ideally in the beauty industry.
• Proven success in leading brand activations and content campaigns with measurable impact.
• Strong understanding of shopper journey optimization across digital and physical retail.
• Experience managing agencies, budgets, and cross-functional teams.
• Familiarity with generative AI tools and emerging content technologies.

Skills Overview

Brand Strategy- strategic planning, brand identity development, OKR alignment.

Experiential Marketing- concept development, event execution, retail storytelling.

Content Leadership- editorial planning, visual storytelling, multi-format content creation.

Digital Fluency- social media integration, Gen AI tools, AR/VR experiences.

Consumer Insight- beauty trend awareness, shopper behavior analysis, audience targeting.

Project Management-budget control, timeline management, stakeholder coordination.

Creative & Analytical-data-driven optimization, performance reporting, aesthetic judgment.

Agency Collaboration-briefing, relationship management, quality control.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their Whole Self to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.