Job Description
About the job
Location: Bangkok / Hybrid
Type: Full-time
About GoWabi
GoWabi is a marketplace and SaaS platform for beauty, wellness, and health service providers in Thailand and Southeast Asia.
We operate at the intersection of:
• B2C online discovery, booking, and payments
• B2B products including POS, CRM, Booking Link, and Group Classes
The Role
We are looking for a UX/Ul Designer with strong product thinking who goes beyond visual design.
This role combines:
• UX/UI design product discovery
• contribution to clear and practical PRDs
This is not a pure visual designer role and not a Product Manager role.
It is a hands-on product designer position in a real-world startup environment with constraints, legacy systems, and trade-offs.
What You Will Do
Product Discovery
• Collaborate with tech and business to understand real user and merchant problems
• Help define problem statements, hypotheses, and success criteria
• Supporting user research projects by providing alternative prototypes/alternatives
•This will be in collaboration with Product manager Actively participate in prioritization discussions, including deciding what not to build
UX/Ul Design
• Design end-to-end user flows for web and mobile
• Create wireframes and high-fidelity designs
• Work with and gradually improve an existing design system
• Balance UX quality with development cost and delivery speed
PRD & Collaboration with Engineering
Contribute to writing and structuring PRDs, including:
• goals and scope
• user flows
• edge cases and constraints
• Work closely with engineers and QA to reduce ambiguity and rework
• Support clear handoffs and predictable releases
What We Are Looking For
• 3+ years of experience in UX/Ul or product design
• Experience working on live products, not just concepts
Ability to connect design decisions with:
• user outcomes
• business impact
• engineering constraints
• Strong communication and problem-framing skills
• Comfort working with imperfect systems and legacy products
Nice to Have
• Experience in marketplaces, SaaS, or fintech-like products
• Experience in small teams or environments without a dedicated PM
• Familiarity with product metrics and outcome-based thinking
• Experience improving existing products rather than only greenfield projects
What This Role Is Not
• Not heavy micromanagement
• Not endless redesigns for visual polish only
• Not design disconnected from engineering reality
• Not a perfect UX at any cost environment
Why Join GoWabi
• Direct influence on product direction and execution quality
• Opportunity to help shape product discovery and design practices
• Close collaboration with CEO, CTO and business stakeholders
A product with real users, real revenue, and real consequences
Requirements added
