Role & Responsibility:
As a Lead UX/UI Designer, you are fully capable of executing tasks independently, handling complex responsibilities without supervision, and offering guidance to less experienced team members. You bring a deep understanding of UX/UI principles, including nuances and edge cases, and can adapt to new or unexpected situations. Through your leadership, you'll ensure that all design work aligns with business objectives and fulfills user needs with technical precision.
- User Interface Design: Oversee the development of intuitive and visually cohesive interfaces, maintaining consistency with design systems, accessibility standards, and branding guidelines. Ensure high-quality visual and functional designs across platforms.
- Adherence to Frameworks: Standardize and productize design systems by creating reusable components and libraries to enhance efficiency and reduce costs. Ensure the design library is scalable and easy for the engineering team to implement.
- Usability Testing & Iteration: Plan and lead usability testing sessions, analyzing results to identify pain points and opportunities for improvement. Drive iterative design processes, collaborating with cross-functional teams to incorporate insights into impactful solutions.
- User Research & Insights: Lead and oversee user research efforts, including interviews, surveys, and field studies. Translate findings into actionable insights and strategic design recommendations, ensuring research drives decision-making.
- Concept Development: Drive ideation, sketching, and rapid prototyping sessions to explore innovative solutions. Validate and refine concepts in collaboration with stakeholders and technical teams to ensure technical feasibility.
- Continuous Learning & Improvement: Stay current with industry trends, tools, and methodologies. Advocate for adopting best practices to elevate design quality and efficiency within the team.
Qualifications & Must-Haves:
- Thai speaker is mandatory, with the ability to communicate fluently in English (spoken and written).
- 6-10 years of experience with proven expertise in creating native applications and responsive websites.
- Expert knowledge of interaction design, prototyping, and mobile/web interface patterns.
- Strong understanding of graphic design fundamentals: color theory, typography, and illustration.
- Proven experience in a digital agency setting with strong communication skills to ensure solid understanding of client requirements.
- Advanced proficiency in Figma and experience using Jira for progress tracking and quality control.
