Manage end-to-end marketing initiatives such as CRM to drive new user acquisition and retention, including mechanics planning, budget optimization, user segment breakdown, A/B testing and performance analysis
Provide details plans for marketing campaigns or A/B testings, aligning them with the overall business objectives
Regularly review and analyze key marketing metrics to provide insights that guide decision-making for campaign improvement
Conduct data-driven analysis to provide actionable insights and recommendations for current business direction on ShopeePay, Digital Products and Credit businesses
Design analysis framework, extract relevant data, run in-depth analysis, and deliver findings using suitable visualization and reporting tools to communicate and collaborate with related stakeholders
Support other special projects as requested
Requirements
Requirements:
At least 1 - 2 years of work experiences in areas of marketing analytics, business analytics, data analytics, strategy consulting, e-commerce or tech industries
Strong technical skills with experience in SQL is a must
Intermediate MS Excel and Google Sheet skills, capable of utilizing different formulas and features to drive desired result
Strong analytical and logical reasoning skills
Strong sense of ownership over their work and long-term goals; a self-starter
Excellent communication skills in both written and verbal format in Thai and English
Reliable and good team player who enjoys a fast-paced and iterative environment
