Berli Jucker Public Company Limited (BJC) is looking for a strategic and commercially driven leader to join our team as VP, Sales & Marketing - OTC Business.
Job Descriptions:
- Strategic Leadership & Business Growth: define and execute the medium- to long-term strategy for the OTC business in alignment with corporate objectives. Identify growth opportunities across channels, categories, and geographies. Drive innovation and portfolio expansion to strengthen market competitiveness
- Commercial Excellence (Sales & Marketing): provide strategic oversight to sales and marketing functions to achieve revenue, market share, and brand equity targets. Establish robust performance management frameworks, including KPIs and dashboards. Ensure effective go-to-market strategies and execution excellence
- Supplier Management & Portfolio Expansion: Lead the identification, evaluation, and onboarding of new suppliers and strategic partners. Negotiate commercial agreements to ensure competitive pricing and sustainable supply
- Financial Acumen: Full P&L accountability for the OTC business unit. Lead financial planning cycles including budgeting, forecasting, and long-range planning. Drive margin improvement, cost optimization, and resource allocation efficiency
- Operations & Process Excellence: Oversee end-to-end operational processes including supply chain, demand planning, and distribution. Drive continuous improvement initiatives to enhance efficiency, scalability, and service levels
- People Leadership & Organizational Development: Build and lead a high-performing, diverse leadership team. Develop talent pipelines and succession plans. Promote a culture of accountability, collaboration, and continuous improvement Strategic Leadership: develop and execute the overall OTC
Qualifications:
- Bachelor's degree or higher in Business Administration, Marketing, Pharmacy, or a related field. A Pharmacy degree is an advantage.
- 10+ years of experience in OTC / Consumer Healthcare, with a strong track record in Sales, Marketing, or Commercial Management.
- Strong expertise in Category Management, Go-to-Market strategy, and portfolio expansion.
- Proven P&L management experience with strong commercial and financial acumen.
- Experience in supplier management, commercial negotiation, and strategic partnerships.
- Strong leadership, strategic thinking, and stakeholder management skills.
