About The Magnum Ice Cream Company
The Magnum Ice Cream Company is redefining indulgence in the FMCG landscapebringing iconic ice cream experiences to consumers across Thailand. Our General Trade (GT) business is the heartbeat of our retail presence, reaching millions through traditional trade outlets and emerging micro-distribution channels.
We operate with the agility of a startup and the strength of a global brand. Our ambition is bold: to become the most loved ice cream brand in every neighborhood, every cabinet, and every moment of indulgence.
We take pride in our culture one that values innovation, speed, and ownership. It's a place where bold ideas are welcomed, and every action is driven by a desire to make a meaningful impact.
Job Purpose
The Magnum Ice Cream Company is home to well-loved brands such as Wall's, Magnum and Cornetto. This role will be responsible for the crucial portfolio of Wall's ice cream in creating and operationalizing the total brand marketing strategy, product concept, campaigns, activities, initiatives, and launches. This role directly reports into the Ice Cream Thailand Marketing Lead and will handle a team of 3 people.
Key Responsibilities
- Manage the end-to-end P&L for Wall's & Paddle Pop portfolio
- Designing and executing the annual brand marketing plans both innovations & activations.
- Liaise with regional and global partner in adopting global/regional campaign to be localized as in market deployment
- Manage the A&P budget and other key resources.
- Lead a team of senior brand managers mentoring, coaching, and developing them to deliver both business targets and next generation leadership
- Manage the creative and media agencies to deliver great marketing mixes in the market.
Key Stakeholders For This Role
- Ice Cream trade & sales team
- Category finance, supply chain
- Category R&D technical project leaders.
- Regional/Global marketing teams
- External agencies: Creative, media, digital, events, PR
What We're Looking For
- Project management: ability to lead the end-to-end innovation projects
- P&L management: brand custodian and responsible for total portfolio
- Stakeholder management: ability to work with cross functional teams including regional/global marketing teams.
- Marketing mix creation: experience in creating communication mixes from scratch
- Can translate consumer insights into strategy and action that will generate business impact.
- Strong local media knowledge including latest trends on digital marketing
- Ability to work in a fast paced, trend-based category
- Ability to lead a small team
- Leadership of the Future with a style appropriate to a networked and agile organization
- Strategic thinking & influencing (building big relationships)
- Minimum 6-8 years of brand management experience
- Preferably in FMCG or fast-paced environment.
WHY JOIN THE MAGNUM ICE CREAM COMPANY
- Lead a bold, purpose-driven business redefining indulgence in everyday retail
- Work with iconic brands and passionate professionals
- Accelerate your growth in an empowered, end-to-end leadership role
- Thrive in a culture built on speed, simplicity, and ownership
- Shape the future of ice cream in Thailand
#TMICC
About The Magnum Ice Cream Company
With 19.000 expert ice cream colleagues and iconic brands like Wall's, Cornetto and Ben & Jerry's, loved in 76 countries, we are the world's largest Ice Cream company leading the industry We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.
About
The Magnum Ice Cream Company (formerly part of Unilever) is all about growth. Growing our business. Growing our customers businesses. Growing our people's careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments and having fun doing it. Here's what defines success in our organization :
- We are all about growth
- We operate with speed and simplicity
- We win together with fun
- We boldly innovate to disrupt our industry
- We care and challenge
- We are experts in the Ice Cream Category
Additional Information
The Magnum Ice Cream Company embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
For the recruitment of this position, we would like to emphasize that local conditions apply to the position
ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE
Please apply online and do not forget to upload your CV. Your application will be reviewed against the requirements, and we will be in touch shortly after the closing date, with an update on the status of your application.
Disclaimer
Equal Opportunity Employer: The Magnum Ice Cream Company is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
The Magnum Ice Cream Company is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At The Magnum Ice Cream Company we are interested in every individual bringing their Whole Self to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
