About The Magnum Ice Cream Company
The Magnum Ice Cream Company is redefining indulgence in the FMCG landscape—bringing iconic ice cream experiences to consumers across Thailand. Our General Trade (GT) business is the heartbeat of our retail presence, reaching millions through traditional trade outlets and emerging micro-distribution channels.
We operate with the agility of a startup and the strength of a global brand. Our ambition is bold: to become the most loved ice cream brand in every neighborhood, every cabinet, and every moment of indulgence.
We take pride in our culture — one that values innovation, speed, and ownership. It's a place where bold ideas are welcomed, and every action is driven by a desire to make a meaningful impact.
JOB PURPOSE:
The Magnum Ice Cream Company is home to well-loved brands such as Wall's, Magnum and Cornetto. This role will be responsible for the crucial portfolio of Wall's ice cream in creating and operationalizing the total brand marketing strategy, product concept, campaigns, activities, initiatives, and launches. This role directly reports into the Ice Cream Thailand Marketing Lead and will handle a team of 3 people.
KEY RESPONSIBILITIES:
- Manage the end-to-end P&L for Wall's & Paddle Pop portfolio
- Designing and executing the annual brand marketing plans – both innovations & activations.
- Liaise with regional and global partner in adopting global/regional campaign to be localized as in market deployment
- Manage the A&P budget and other key resources.
- Lead a team of senior brand managers— mentoring, coaching, and developing them to deliver both business targets and next generation leadership
- Manage the creative and media agencies to deliver great marketing mixes in the market.
Key stakeholders for this role:
- Ice Cream trade & sales team
- Category finance, supply chain
- Category R&D technical project leaders.
- Regional/Global marketing teams
- External agencies: Creative, media, digital, events, PR
WHAT WE'RE LOOKING FOR:
- Project management: ability to lead the end-to-end innovation projects
- P&L management: brand custodian and responsible for total portfolio
- Stakeholder management: ability to work with cross functional teams including regional/global marketing teams.
- Marketing mix creation: experience in creating communication mixes from scratch
- Can translate consumer insights into strategy and action that will generate business impact.
- Strong local media knowledge including latest trends on digital marketing
- Ability to work in a fast paced, trend-based category
- Ability to lead a small team
- Leadership of the Future – with a style appropriate to a networked and agile organization
- Strategic thinking & influencing (building big relationships)
- Minimum 6-8 years of brand management experience
- Preferably in FMCG or fast-paced environment.
WHY JOIN THE MAGNUM ICE CREAM COMPANY
- Lead a bold, purpose-driven business redefining indulgence in everyday retail
- Work with iconic brands and passionate professionals
- Accelerate your growth in an empowered, end-to-end leadership role
- Thrive in a culture built on speed, simplicity, and ownership
- Shape the future of ice cream in Thailand
