About LG Electronics
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, life's Good, embodies our commitment to ensuring a happier, better life for all.
With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering.
Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.
Our management philosophy, Jeong-do Management, embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of Customer-Value Creation and People-Oriented Management, these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.
Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life'sGood.
Hiring type: 1- year Contract
What you'll do
Website Analytics & Performance Monitoring
- Monitor and analyze website performance across key business metrics including traffic, engagement, add-to-cart, conversion, and revenue.
- Provide regular and ad-hoc campaign performance analysis to support business and marketing decisions.
- Identify trends, opportunities, and areas for optimization across the customer journey.
SEO, SEM & Traffic Growth
- Work closely with internal teams and external agencies to improve website visibility, traffic quality, and online sales performance.
- Ensure digital initiatives contribute to overall business growth objectives.
Customer Data & Audience Analysis
- Utilize Customer Data Platform (CDP) capabilities to analyze customer behavior and develop audience segments.
- enerate customer insights and audience recommendations to support marketing activation and customer engagement initiatives.
- Support audience development for CRM and EDM activities.
Digital Experience Optimization
- Utilize Adobe Experience Cloud solutions to support website optimization and personalized customer experiences.
- Analyze customer interactions and user journeys to identify opportunities for improving engagement and conversion.
- Collaborate with cross-functional teams to enhance overall website effectiveness and customer experience.
Reporting & Strategic Planning
- Develop reports and performance reviews to communicate business results and opportunities.
- Conduct deep-dive analysis to identify actionable insights and growth opportunities.
- Translate data into strategic recommendations and plans.44 45• Support business planning through data-driven decision making and performance forecasting.
What you'll bring
- Bachelor's degree in Business, Marketing, Analytics, Data Science, or related fields.
- 3+ years of experience in Web Analytics, E-Commerce, Digital Analytics, or related disciplines.
- Experience working with Customer Data Platforms (CDP) and Adobe Experience Cloud solutions is preferred.
- Strong understanding of website analytics, customer behavior analysis, and digital performance measurement.
- Familiarity with SEO, SEM, CRM, EDM, and digital marketing ecosystems tools.
- Strong analytical, problem-solving, communication, and project management skills.
- Ability to transform data into action.
- Ability to thrive in a fast-paced environment and adapt to changing trends.
- A can-do attitude, proactive, and willing to learn from the ground up.
- Fluent in Thai and English (spoken and written).
