Web Marketing Specialist

Please Note- CACTUS is a remote-firstorganizationand we embrace anacceleratefrom anywhere culture. For this role, we are looking for candidates based in Tokyo. Youmay work from home in Tokyo however, youwillbe requiredtofrequentlytravel forconferences, business requirements or for company/team events.

We are an academic support company providing expert-led academic publishing services through Editage and an AI-powered English academic writing assistant, Paperpal, for the global academic community.

Since our founding in 2002, we have grown steadily and have been ranked No.1 in sales for four consecutive years by Tokyo Shoko Research.

To further strengthen web-based user acquisition and conversion in the Japanese market, we are hiring a Web Marketing Specialist for Editage and Paperpal.

As a member of our global team, you will leverage your English skills while helping shape the future of the academic industry. This position reports to the Web Marketing Manager. Depending on performance and aptitude, there is potential to take ownership of broader areas as a lead.

You will be responsible for planning, executing, and optimizing web initiatives across our owned websites and landing pages, driving user acquisition and conversion. Through a data-driven optimization cycle, you will enhance page experiences and user journeys tailored specifically to Japanese users.

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https://www.editage.jp/
AIPaperpal https://paperpal.com/ja

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• Own the planning, direction, and optimization of Japanese EC sites, service pages, and landing pages.
• Improve conversion rates through UI/UX enhancements, copy and content structure refinement, and form optimization based on user behaviour data.
• Plan and execute campaigns to drive revenue and awareness in collaboration with the advertising team.
• Lead landing page launches for new features and services (requirements production launch optimization)
• Design measurement frameworks, monitor KPIs (CVR, engagement, completion rate, etc.), and deliver data-driven improvement proposals.
• Drive the implementation of improvements in collaboration with overseas teams (India HQ)

• EC
• UI/CV
• LP
• WebLP
• KPI

Paperpal

• 3-5 years of hands-on web marketing experience
• Proven experience optimizing owned websites, including campaigns and new feature/service launches from scratch.
• Experience in web direction (information architecture, wireframing, production management, stakeholder coordination)
• Strong ability to analyse user behaviour data and improve conversion performance.
• Experience using analytics tools such as Google Analytics
• Comfortable communicating in English in a business setting (regular online meetings and weekly reporting in English)

• Web35
• /
• Web
• Google Analytics
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Before applying, please ensure you meet the role requirements listed above and have legal authorization to work in the country where this role is advertised. Our selection process typically involvesan initialscreening by a recruiter, a technical assessment, and two to three interview rounds. For this role,after theinitialscreening, there will be an assignment and three interview rounds.

Equal Opportunity

Our hiring practices reflect our commitment to providing equal opportunities and creating an environment where everyone can thrive, develop, and succeed. We celebrate the uniqueness of our team members and prohibit discrimination of any kind, based on race, color, religion, gender identity, sexual orientation, age, marital status, disability, or any other protected characteristic.

Accelerating from Anywhere

As a remote-first organization, these are essential attributes we look for in all our candidates.

• Taking ownership of your work with minimal supervision, showing strong ability to organize, prioritize and deliver results independently.
• Documenting work that brings everyone on the same page.
• Maturity to choose between synchronous and asynchronous collaboration.
• Effectively collaborating with colleagues across different time zones by setting dedicated hours for collaboration and keeping team members updated through your MS Teams status.

Established in 2002, Cactus Communications () is a leading technology company that specializes in expert services and AI-driven products which improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.