Company Description
Seibu Prince Hotels and Resorts offer a variety of hotels in more than 90 locations worldwide, all with the same spirit of hospitality: to unlock the unique pleasure of travel and brighten the everyday. With every discovery, a new story unfolds. As a global hotel chain originating in Japan, Seibu Prince Hotels and Resorts continues to make great strides in the world with a goal to operate a total of 250 hotels worldwide.
Role Description
The Website Master is a key support team member of the Seibu Prince Hotels & Resorts brands. The core responsibilities for this position include:
- Managing and maintaining all corporate and hotel websites across the Seibu Prince Hotels & Resorts portfolio.
- Ensuring websites are secure, optimised, compliant and aligned with brand standards and commercial objectives.
- Driving website performance through user experience enhancements, search engine optimisation, conversion optimisation and technical improvements.
- Managing website analytics, tracking platforms and reporting to support business growth and direct revenue generation.
- Develop new website pages, landing pages, microsites, templates and digital experiences to support hotel openings, campaigns, promotions, and commercial initiatives.
Main Responsibilities
Website Management & Development
- Manage, maintain and continuously improve all WordPress websites across the SPWAP portfolio, ensuring websites remain secure, optimised, compliant, responsive and aligned with brand and commercial objectives.
- Monitor website health, performance, security, plugin management, platform updates and uptime to ensure a stable and reliable user experience.
- Design and maintain scalable website templates, design systems and page frameworks that support brand consistency and future portfolio growth.
- Support the ongoing evolution of brand websites including Prince Hotels, Park Regis, Leisure Inn, The Prince Akatoki, and future brands introduced to the portfolio.
- Coordinate website redesigns, migrations, platform upgrades and development projects, ensuring delivery aligns with business requirements and timelines.
- Manage website content updates including promotions, offers, imagery, hotel information and operational content.
- Ensure all websites comply with brand standards, accessibility requirements, privacy regulations, SEO best practices and digital governance frameworks.
- Manage AWS hosting requirements, website hosting environments, domains, SSL certificates and relationships with hosting providers, technology partners and development agencies.
- Identify and implement opportunities to improve website functionality, customer experience, conversion performance and operational efficiency.
- Provide technical guidance and support to hotel marketing teams and key stakeholders on website management and digital best practices.
SEO, Analytics & Tracking
- Conduct keyword research, competitor analysis and website audits to identify opportunities for technical, content and search engine optimisation improvements.
- Optimise website metadata, page structure, schema markup, internal linking and technical SEO elements in line with industry best practices.
- Manage, maintain and audit website tracking and measurement frameworks including Google Analytics 4, Google Tag Manager, Google Search Console, Meta Pixel, conversion tracking and other digital analytics platforms to ensure accurate performance and revenue attribution.
Reporting & Commercial Support
- Contribute website insights and performance data for monthly P&L reporting.
- Assist in preparing monthly management reports, executive reports and board papers.
- Monitor direct revenue performance and provide recommendations to improve results
Training
- Maintain up-to-date knowledge of website technologies, SEO trends, analytics platforms, and digital best practices.
- To participate actively in Company, Hotel and Commercial training programs and ensure sound knowledge and adherence to the training outcomes is actioned.
- Participate and complete Hotel Marketing courses on Seibu Prince Hotels and Resorts Academy LMS Platform
Key Stakeholders
- Global Commercial Department Members including Head of Commercial, Revenue, Sales and Marketing Teams.
- Hotel General Managers, Directors of Sales & Marketing, Revenue Managers and Marketing Executives.
- External website developers, technology vendors, hosting providers and digital agencies
