17:I[832,["6669","static/chunks/app/(Engagement)/similar-jobs/%5Bid%5D/page-87974813231ce0fa.js"],"default"] 1a:I[5878,["6669","static/chunks/app/(Engagement)/similar-jobs/%5Bid%5D/page-87974813231ce0fa.js"],"Image"] 18:T65b,

Key Responsibilities

Product Positioning & Strategy
Develop and execute compelling positioning strategies for diverse products and modules.
Lead efforts in segmentation, targeting, and positioning to ensure alignment with market needs and customer profiles.
Collaborate with cross-functional teams to craft messaging that resonates with target audiences.
Own the website.
Pricing Strategy & Management
Take ownership of the end-to-end pricing process, including conducting price elasticity analysis.
Design and implement dynamic pricing strategies tailored to different geographies and market conditions.
Continuously evaluate pricing effectiveness to maximize revenue potential. This includes module packaging
Market Research/Analysis & Go-To-Market Strategy
Conduct competitive analysis and refine positioning strategies for the US, India, and other global markets.
Develop comprehensive Go-To-Market (GTM) playbooks to guide product launches and market entry strategies.
Monitor market trends, customer insights, and competitor activities to inform strategic decisions.

Candidate Requirements

Extensive experience in product marketing, ideally at a senior or leadership level.
Strong expertise in developing positioning frameworks, pricing strategies, and GTM plans.
Proven ability to navigate global markets with a focus on the US, India, and emerging markets.
Excellent communication and stakeholder management skills.

19:T4a4,Keka has been a silent revolution in the making since our launch 7 years ago. Our steadfast focus on building an employee-centric HR platform was well received by more than 8500 businesses

Product Marketing Manager