Lead brand strategy and integrated marketing communications for MR.D.I.Y. Thailand, strengthening brand awareness, positioning, and customer engagement through high-impact campaigns.

Key Responsibilities

Develop and execute brand strategy and brand-building initiatives aligned with overall business and marketing objectives.
Lead the development of marketing communication strategies that strengthen brand positioning, awareness, relevance, and differentiation.
Develop clear brand and agency briefs, translating business and consumer insights into communication objectives and creative direction.
Lead the end-to-end creative development process, from strategic brief and creative concept through production and final campaign launch.
Lead the development and production of TVC, brand films, key visual assets, and other major brand communication materials.
Develop and execute ATL / mass communication strategies, including TV, OOH, and other relevant mass media channels.
Manage and lead creative agencies, media agencies, production houses, and other external partners to ensure strong creative output and effective brand communication.
Ensure consistent brand positioning, brand identity, and communication tone across all major consumer touchpoints.
Work closely with internal teams, agencies, media partners, and production vendors to deliver high-impact brand campaigns.
Manage campaign budgets, timelines, production processes, and agency deliverables to ensure projects are delivered on time and within budget.
Evaluate campaign effectiveness through relevant brand and communication KPIs, including brand awareness, reach, media effectiveness, and campaign impact.
Monitor consumer insights, market trends, competitor activities, and cultural trends to identify opportunities for brand growth and stronger communication.
Lead, coach, and develop the Brand/Marketing Communication team to strengthen strategic and creative capabilities.
Support the Head of Marketing on key brand strategy and strategic marketing projects.

Academic Preferences

Bachelor's degree in Marketing, Advertising, Mass Communication, Business Administration, or a related field.
Master's degree is an advantage.

Qualifications & Requirements

Minimum 5 years of relevant experience in Brand Marketing, Brand Management, Advertising, Marketing Communications, or Strategic Planning.
Strong hands-on experience in brand strategy and brand-building through marketing communication.
Strong experience in developing and executing ATL / mass media campaigns, particularly TVC, brand films, and OOH.
Proven experience managing the end-to-end process from brand/agency brief → creative concept → production → mass media launch.
Strong experience in creative agency management and creative development, with the ability to evaluate and challenge creative work from a brand perspective.
Candidates from retail / mass consumer brands are preferred.
Candidates from advertising / creative agencies are also welcome, particularly Account Management or Strategic Planning profiles with strong experience managing retail clients/accounts.
For agency-side candidates, demonstrated experience in brand strategy and major ATL campaigns is required.
Strong project management skills with the ability to manage multiple high-impact brand projects simultaneously.
Strong communication, presentation, negotiation, and stakeholder management skills.
Excellent written and verbal Thai and English communication skills.
Strategic, creative, commercially minded, and results-oriented.
Proficient in Microsoft Office, especially PowerPoint and Excel.

Remarks: The company will conduct a criminal background check before considering hiring for this position.

Working day: Monday - Friday

Office Location: 777 WHA TOWER, 12th Floor, Moo 13, Debaratna Road (Bangna-Trad) KM.7, Bang Kaeo, Bang Phli, Samut Prakan 10540

Website Company: https://www.mrdiy.com/th/

If you are interested in this position, please apply directly to LinkedIn.

For more information, contact the Talent Acquisition Department.

* English Resume Requested *

Branding Communication Manager