KFC is the No1 Restaurant Brand in Thailand. We are the biggest QSR in Thailand by market share. The KFC Innovation team forms a central pillar of the business and is responsible for a 12-month rolling calendar of innovation across all product platforms. The Senior Marketing Manager of Innovation will manage a team of 2 direct reports (2 x Senior Brand Managers).This role will report into the Head of Brand & Innovation KFC Thailand and will have wing-to-wing responsibility from Innovation Strategy, Ideation, Consumer Research, Store Testing, Portfolio Sales Management, Agency and Franchisee capability building. The Role will be required to build strong relationships, effectively influence and lead key stakeholders – across Senior Franchisee leaders, cross functional teams and agencies

Responsibilities

Drive Sales & Transactions - key accountability in ensuring Beat Year Ago deliverable of campaigns & sales
Strategy Development - short & long-term brand vision, market/ industry analysis, consumer insights from research & reports, trend observation
Taste & Brand Experience - shape innovation initiatives that reinforce KFC's taste leadership and deliver compelling product experiences that strengthen consumer relevance, drive excitement, and support brand growth.
Innovation Pipeline Management - manage the innovation pipeline across the 12-month rolling calendar, ensuring a steady flow of market-relevant launches that support portfolio vitality, brand priorities, and business growth.
NPD Process & Protocol Management - end to end management across Innovation team and cross functional teams; putting strategy into action via product brief; linking positioning & strategy with consumer opportunity
Ideation & Insight Generation - lead & train teams to effectively brainstorm for On Trend and Trend product concepts for research
Project & Team Management - lead team for effective accountability against timeline & stage gate management, research, business case, campaign reporting etc
Cross Functional Leadership - cross functional team leadership, Brand Comms transparency & clarity in team communication, research agency management & FZ accountability
Budget Management - ensure team deliver accurate & timely management of the budget
Understanding Consumer & Stores - advocate of being out & about to gain insights into consumers & stores - defining reality at store level

Qualifications

As a member of the Marketing Leadership Team, the candidate will be expected to demonstrate real accountability in delivery results, strong business acumen, think strategically, act tactically and have a strong level of influencing skills.
Minimum 7 years Brand Management experience across leading FMCG and/or Retail brands
Must have experience in managing a team and leading/ influencing cross functional and external stakeholders
Strong track record of in market campaigns that have delivered against sales and brand metrics
Culture builder and People Grower - proactively defines & leads culture; inspires, coaches and develops others, not just the direct team
Ability to thrive in super-fast paced, sometimes ambiguous environment and adapt to change
Entrepreneurial spirit - strong lateral thinker with courage to challenge status quo and constantly innovate
Bilingual - Thai & English
Requires strong leadership for indirect reports/ stakeholders: Brand Communications team, Franchisees, Agencies, Cross Functional Project Teams

Senior Marketing Manager - Innovation, Taste/Pipeline.