About The Team

To lead marketing initiatives for Pay-to-Merchant (P2M), driving user adoption, transaction growth, and merchant collaboration. This role requires strong ownership, strategic thinking, and the ability to turn business priorities into impactful marketing plans and measurable results.

Job Description

Take full ownership of end-to-end marketing initiatives for P2M, from strategy development to execution and performance optimization, aligned with overall business direction
Drive user acquisition, activation, transaction frequency, and retention for P2M with clear KPI accountability and strong ROI mindset
Leverage our ecosystem assets, internal platforms, and cross-product synergies to maximize impact and unlock scalable growth opportunities for P2M
Initiate and manage collaborations with external partners and merchants to create win-win campaign mechanics that drive transaction growth and business value
Work cross-functionally with Product, BD, Operations, Finance, and Regional teams to ensure seamless execution and strong alignment on business priorities
Analyze campaign and transaction performance, extract actionable insights, and continuously refine strategies to improve efficiency, profitability, and customer engagement
Monitor market trends, user behavior, and competitor activities to identify new opportunities and strengthen P2M competitiveness
Lead and mentor team members, ensuring strong project ownership, timeline discipline, and high-quality delivery

Requirements

Bachelor's degree in Business Administration, Marketing, Finance, or related fields
Minimum 7+ years of experience in marketing, preferably in fintech, credit, BNPL, financial services, or digital platform businesses
Proven track record in driving end-to-end marketing campaigns with measurable business impact
Strong ownership mindset with the ability to operate independently
Strategic thinker with solid business logic and understanding of P&L impact
Strong analytical skills with clear understanding of performance marketing metrics and ROI optimization
Excellent stakeholder management and negotiation skills, both internally and externally
Experience in leading projects and managing team members with clear accountability
Excellent command of English is required, both written and spoken, to effectively collaborate with cross-functional and regional stakeholders

Campaign Management (Sub-lead) (Monee)