At KFC, we pride ourselves on being original. We even named our recipe after it. But for us, the answer to the question is simple. Be You. Everyone at KFC is different. Unique. It's what makes us special - our people, The Originals. And we welcome you to join us. Bring your individuality. Bring your grit and energy. Bring your spirit. Your story. Your drive and your passion. Every piece of you. Bring it. Even the parts you don't like. Because we value our people no matter what. That's just how our inclusive culture works – everyone has a seat at our table. We'll feed your potential and we'll support you to be your best self, to make a difference, and have fun. Together, we can be part of something truly extraordinary. All you have to do is Bring It.

This role requires you to lead the growth and performance of KFC Thailand's own channel e-commerce platforms (website & mobile app), driving digital transactions, customer experience, and profitability. This role focuses on building a strong direct-to-consumer ecosystem, increasing owned channel contribution, and strengthening customer data and loyalty .KFC Thailand operates 1,000+ restaurants across 3 franchise partners.

Own channel e-commerce is a critical pillar to: Grow digital sales mix, strengthen customer ownership (data & CRM), Improve margin vs aggregator platforms

Scope includes : Website ordering platform, Mobile app, Delivery & click-and-collect journeys

MAKE A DIFFERENCE... With Your Role's Responsibilities.

Own Channel Growth & Commercial Performance

Own end-to-end KPIs for website & app performance:
Sales, transactions, AOV, conversion rate
Drive penetration and growth of own channels vs aggregators
Identify opportunities to scale traffic, conversion, and repeat purchase

Customer Journey & Experience Optimization

Lead optimization of the end-to-end ordering journey (browse checkout payment fulfilment)
Improve UX/UI and reduce friction across the funnel
Ensure seamless and reliable customer experience across all devices

Campaign & Content Integration

Ensure all marketing campaigns are fully optimized for own channels
Drive visibility, merchandising, and in-platform promotions
Partner with Brand & Campaign teams to maximize owned channel impact

CRM & Personalization (in partnership with CRM team)

Leverage customer data to: Drive repeat purchases
Increase frequency and CLV
Support personalization initiatives (offers, targeting, journey triggers) on web/app

Platform & Product Development

Work closely with Digital/Product teams to: Prioritize roadmap based on business needs
Enhance key features (bundling, upsell, payment, loyalty integration)
Ensure strong alignment between business, tech, and user experience

Data & Performance Management

Monitor and analyze key metrics: Traffic, funnel conversion, drop-offs
Channel mix (owned vs aggregator)
Drive test-and-learn initiatives (A/B testing, feature optimization)
Translate data into actionable insights to improve performance

Cross-functional Leadership

Act as key integrator across: Marketing (Brand, Media, CRM)
Digital & Technology
Operations & Supply Chain
Ensure strong execution and readiness across all initiatives

BRING YOUR BEST SELF ... With Your Top-notch Qualifications

7-10 years of experience in e-commerce / digital / performance marketing / online business
Strong expertise in: E-commerce funnel optimization, Website / app performance ,Customer lifecycle & CRM basics
Proven track record in driving online sales and conversion
Strong analytical and data-driven mindset
Ability to influence and execute across cross-functional teams
Experience in QSR, retail, or high-volume consumer business is a plus
Fluent in Thai and English

Ready to Join Click Apply to start your Original journey!

Senior Own Channel Manager