POSITION SUMMARY

The Account Director acts as the strategic, operational, and commercial lead for a high-profile global key account in the FMCG sector across the South East Asia (SEA) region.

This role establishes trusted advisor relationships with senior FMCG stakeholders, drives organic business growth, and maintains full accountability for account revenue and profitability across SEA.

The Account Director works closely with cross-functional Operations teams to optimize packaging artwork workflows, streamline production processes, and resolve critical project bottlenecks to ensure flawless execution and quality standards.

Additionally, this role oversees, mentors, and directs a team of Account Managers to deliver exceptional account leadership across all markets.

KEY RESPONSIBILITIES

Account Growth & Financial Management

Regional Commercial Ownership: Oversee account profitability, revenue growth, and budget management across all SEA markets to ensure margins and targets are met.
Organic Business Growth: Identify white-space opportunities, pitch expanded solution offerings, and capture new business within the FMCG account across the SEA region.
Client Needs & Solution Tailoring: Deeply understand client challenges, market dynamics, and regional FMCG trends to create custom-tailored solutions and strategic proposals.

Stakeholder Management & Strategic Leadership

Regional Stakeholder Engagement: Build and sustain strong, trusted relationships with key brand, procurement, and regional executive stakeholders across SEA.
Risk Mitigation & Issue Resolution: Act as the primary senior escalation point for client issues, leading root-cause resolution, risk mitigation, and pitch presentations.

Operations & Workflow Optimization

Packaging Artwork Workflow & Escalation: Utilize deep domain knowledge in packaging artwork execution, reprographics, and artwork escalation pathways to navigate complex SEA packaging workflows.
Operational Collaboration: Partner with Operations teams to optimize workflows, streamline end-to-end processes, improve efficiency, and uphold strict project quality and deadline standards.

Team Leadership & Governance

Team Leadership: Manage, mentor, and guide a dedicated team of Account Managers, fostering high performance, professional development, and structured team support across the account.
QUALIFICATIONS & SKILLS
- Education: Bachelor's Degree in Marketing, Business, Advertising, or a related field (Master's/MBA preferred).
- Experience: 8+ years of progressive account management experience in an agency or marketing services environment; minimum 5+ years in a team leadership role.
- Industry Expertise: Proven experience leading high-profile, multi-market FMCG global/regional client accounts within the SEA region.
- Technical Knowledge: Expert understanding of Packaging Artwork escalation, reprographics, workflow platforms, and print production management across SEA markets.
- Commercial Skills: Demonstrated track record of pitching, managing commercial proposals, and achieving revenue and margin targets.
- Travel: Ability to travel regionally within South East Asia as required for client engagement and operational alignment.

Regional Account Director