Job brief

Our client is a premium global entertainment provider and streaming platform renowned for its trend-setting variety formats, blockbuster dramas, and community-centric video ecosystems.

The platform is scaling its regional product experience and is looking for a creative, data-sensitive Bilingual Content and Campaign Operations Specialist (Thai/Chinese). The core driver for this role is the fine-tuning of platform presentation and localized campaign delivery. This specialist will serve as the localized brain of the content platform, designing cross-channel content roadmaps, curating user interfaces, and ensuring that global intellectual properties achieve maximum emotional and cultural resonance with the target audience.

Responsibilities

Content Strategy and Editorial Calendar: Formulate localized social media content roadmaps and calendar cycles in lockstep with corporate brand positioning and regional milestones; design multimedia content concepts to elevate brand equity and user engagement.
Topic Curation and Copywriting: Lead local topic ideation, creative copywriting, and localized quality audits; react nimbly to breaking entertainment news and cultural trends to boost organic content distribution.
Platform UI & Recommendations Curation: Partner with the central platform operations team to optimize app content layout, recommendation carousels, and landing pages based on local viewing habits, maintaining synchronization with global campaigns.
Campaign Localization and Execution: Drive the local deployment of main platform activations, including interactive feature localization, dedicated event page assets, and user engagement prompts to ensure high conversion and completion rates.
Project Publicity Coordination: Oversee the localized social media publicity blueprints for premier titles; manage internal and external resources (designers, video editors, KOLs) to deliver high-quality promotional materials that amplify local impact.

Requirements

Education: Bachelor's degree or above in Media, Marketing, Advertising, Journalism, or New Media fields.
Professional Experience: 3+ years of progressive experience in content curation, editorial operations, or social media strategy within digital media networks, OTT platforms, or the entertainment/showbiz sectors.
Content Sensitivity: Exceptional copywriting capabilities and sharp intuitive content awareness, with proven success in conceptualizing and drafting high-performing multimedia topics.
Market Insight: Comprehensive understanding of the local entertainment space, influencer landscape, and consumer behavior regarding long-form video consumption.
Language and Collaboration: Complete professional fluency in both Thai and Mandarin Chinese to liaise effectively with headquarters product and ops groups.
Project Management: Competent in project coordination and vendor management, with the ability to align multi-stakeholder resources efficiently.

Bilingual OTT Content & Campaign Operations Specialist (Thai/Chinese)