Direct 1-to-1 CEO Mentorship.

Work side-by-side with our English CEO in a rare 1-on-1 mentorship, challenging ideas, applying cutting-edge skills, and turning creative vision into commercial impact.

About sofsy

sofsy is a fast-growing global fashion brand specializing in women's lingerie and hosiery, selling predominantly on Amazon.com. We operate in a highly competitive, international environment where creativity, speed, and ownership matter. As a young company scaling quickly, we expect our people to work independently, think boldly, learn fast, and continuously push boundaries to elevate the brand.

Job Responsibilities

We are seeking a Senior Creative Brand Lead to drive brand evolution while delivering high-impact, hands-on graphic design work. This role combines strategic creative leadership with execution, shaping sofsy's presence across packaging, labels, Amazon and Shopify storefronts.

Creative Direction & Brand Development
Define and evolve the brand's visual identity and storytelling across all platforms.
Ensure alignment with brand aesthetics and messaging.
Set clear creative direction that drives consistent and impactful brand representation, balancing aesthetics with performance.
Graphic Design (Packaging, Labels & Amazon Storefront)
Design packaging, labels, and marketing visuals; prepare production-ready files for manufacturers.
Develop and optimize Amazon product galleries, A+ content, and storefront layouts to enhance engagement and conversion.
Ensure cohesive, platform-tailored assets that highlight key product features and maintain brand consistency.
Work closely with a Senior Photo Retoucher and support the growth and output of junior creative / retouching team members, ensuring quality of visuals and to translate concepts into polished, performance-ready assets across platforms.
Oversee AI image generation for Amazon, Shopify, and brand assets, including concept definition, prompt direction, image selection, and refinement.
Determine when AI is sufficient versus when a photoshoot is required, balancing quality, realism, speed, and cost.
Plan and direct photoshoots when needed.

What We're Looking For

2+ years of experience in graphic design, ideally with a strong portfolio
Good communication skills in English and Thai language.
Passion & Drive | You take pride in your work, strive for excellence, and bring creativity and energy to every project.
Ownership Mentality | You care deeply about the brand's success, treating each project as if it were your own.
Resilience & Growth Mindset | You're not afraid to make mistakes, learn from them, and keep pushing forward.
Attention to Detail | You balance creativity with precision, ensuring consistency across all touchpoints.
Adaptable and Calm Under Pressure | You stay composed when priorities shift, and focus on solutions for continuous improvement based on data and feedback.
Collaborative Spirit | You enjoy working with cross-functional teams and can manage creative workflows effectively.
Kind, Respectful & Empathetic | You treat teammates, partners, and collaborators with respect. You give feedback thoughtfully, listen openly, and value different perspectives.
Positive Energy | You bring professionalism, reliability, and a steady attitude that makes people enjoy working with you.

Creative Lead

Senior Creative Brand Lead