Description

We are seeking an experienced Senior Sales Specialist to join our AWS for SAP ASEAN team and drive the growth of AWS's SAP business across Thailand and Vietnam. In this role, you will lead the go-to-market strategy and execution for SAP workloads in these high-growth markets, including building the partner landscape for solutions, driving co-sell pipeline alignment with SAP, and collaborating closely with cross-functional teams to position AWS as the cloud provider of choice for SAP customers in the region.
You will serve as the primary SAP Sales Specialist for Thailand and Vietnam, working with enterprise customers across key industries including manufacturing, energy, financial services, retail, and public sector. You will develop and execute territory-specific strategies that leverage the AWS sales organization, SAP's go-to-market programs, and the local partner ecosystem to accelerate SAP workload migration and modernization on AWS.

Key job responsibilities
GTM Strategy & Execution
- Develop and execute the Go-To-Market strategy for SAP workloads in Thailand and Vietnam in collaboration with SAP teams internal to AWS, SAP country teams, and local/regional Partners.
- Collaborate with field teams including Account Managers, Sales Specialists, Partner Sales Managers, Marketing, Demand Generation, and other Specialists to drive SAP workload opportunities (migration, data, and GenAI).
- Drive co-sell motions with SAP for SAP RISE on AWS, SAP BTP (Business Technology Platform), SAP SaaS products, and SAP S/4HANA Cloud deployments.
- Lead cross-functional initiatives to expand into new market segments and accounts, develop scalable programs to drive SAP adoption, and identify whitespace opportunities within the SAP domain.

Customer & Partner Engagement
- Leverage deep SAP expertise to understand critical customer challenges and enable account-aligned teams to architect and propose solutions that drive business value.
- Build and maintain strong relationships with key SAP executives and leadership in the Thailand and Vietnam markets, including SAP's country and regional management.
- Develop and nurture a local partner ecosystem (SI partners, ISVs, consulting firms) capable of delivering SAP on AWS solutions across both markets.
- Engage directly with enterprise customers in 1:1, 1:few, and 1:many motions including executive briefings, SAP-focused workshops, and industry events.
- Work closely with AWS product teams and SAP to ensure services and joint solutions meet the needs of Thai and Vietnamese customers.
Business Planning & Operations
- Set and achieve long-term growth goals for Thailand and Vietnam, meeting or exceeding revenue and non-revenue driven KPIs including pipeline generation, win rate, and customer acquisition.
- Deliver monthly/quarterly business reviews and operational planning documents covering pipeline health, forecast, and territory plans.
- Provide market intelligence and customer feedback to global and APJ teams to inform product development, service improvements, and go-to-market investments.
- Analyze market trends, competitive landscape, and regulatory environment in Thailand and Vietnam to inform strategic decisions and identify opportunities.
- Track and report on SAP RISE adoption, SAP S/4HANA migration pipeline, and overall SAP workload growth metrics.

About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Why AWS
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture
Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth
We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.

Basic Qualifications

- 7+ years of experience implementing, managing, or selling SAP ERP solutions, with a strong focus on SAP S/4HANA.
- Deep understanding of SAP RISE, SAP ERP Cloud (Private and Public editions), SAP Business Technology Platform (BTP), SAP Clean Core, and SAP Joule. Ability to articulate the value proposition of SAP products running on cloud infrastructure.
- Proven track record of managing complex SAP sales cycles with enterprise customers, including C-level engagement and multi-stakeholder deal navigation. Experience working with SAP's go-to-market organization and understanding of SAP's commercial models, licensing, and partner programs.
- Strong stakeholder management skills - you know how to build trust with SAP leadership, customers, and partners.
- Bachelor's degree in Business, Computer Science, Engineering, or related field (or equivalent experience).

Preferred Qualifications

- Experience working in the Thailand and/or Vietnam market with an established network of customer and partner relationships.
- Fluency in Thai language in addition to English.
- Knowledge of AWS cloud services and how they complement SAP workloads (e.g., EC2, S3, migration tools, data analytics, GenAI services).
- Experience with SAP industry solutions relevant to Thailand/Vietnam (e.g., manufacturing, energy & utilities, financial services, retail & consumer products).
- MBA or advanced degree is a plus.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Senior SAP Sales Specialist