Job Purpose:

The Regional Senior Digital Partner-Channel is responsible for driving partner programs and managing digital touchpoints to enhance channel engagement across 9 countries in East Asia.
This role develops strategies for channel animation, integrates local insights, and ensures effective partner activation through digital initiatives in collaboration with Channel Marketing overall strategy and external agencies to animate and deliver impact to business.
Candidate can based either in these 5 countries (Vietnam ,Indonesia, Malaysia, Singapore and Japan)

Key Responsibilities:

Ensure seamless customer journey from offline to online
Continuous improvement of campaign effectiveness to maximize business impact
Continuous innovation and bringing new ideas for marketing excellence
Execute digital partner programs to strengthen channel relationships.
Develop strategies for channel animation and engagement across digital touchpoints.
Integrate local market insights into global frameworks for relevance and impact.
Drive partner activation through digital campaigns, animations, and interactive content.
Monitor engagement metrics and continuously improve performance.
Brief and manage agencies for creative development, campaign execution, and digital animations.
Ensure agency deliverables meet brand guidelines, timelines, and quality standards.
Collaborate with Commercial BU, Marcom, and global teams for alignment and execution.

Scope of Work:

Primary Focus:

Partner programs, channel engagement, digital activation and animations

Key Deliverables:

Digital partner program plans and execution reports
Engagement metrics dashboards
Localized strategies aligned with global guidelines
Agency briefs and performance evaluations

Collaboration:

Internal: Commercial BU, Marcom teams.
External: Agencies (campaign execution, creative development), Global teams (frameworks).

KPIs & Success Metrics:

Partner Program Execution
Digital Engagement
Channel Animation Effectiveness
Agency Management
ROI & Impact
Stakeholder Satisfaction

Qualifications & Experience:

Education: Bachelor's degree in Marketing, Digital Media, Business, or related field.
Experience: 7+ years in digital marketing, channel marketing, or partner engagement roles.
Proven experience managing agencies and executing digital campaigns.

Skills:

Strong understanding of channel ecosystems and digital engagement strategies.
Analytical skills for tracking engagement and optimizing programs.
Excellent communication and stakeholder management skills.
Ability to manage multiple projects and deadlines effectively.

Looking to make an IMPACT with your career

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We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

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€40 billion global revenue

+9% organic growth

150 000+ employees in 100+ countries

You must submit an online application to be considered for any position with us. This position will be posted until filled.

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Senior Digital Partner Channel, East Asia