Job Summary:

We are looking for a strategic and results-driven Associate Director of Sales to lead and expand our sales operations in the interior design and fit-out industry. This role requires a deep understanding of B2C sales in interiors, strong leadership abilities, and a proven track record of scaling revenue through structured sales processes and team development.

B2C Sales
Customer Sales Experience Mandatory

Key Responsibilities:

Develop and implement sales strategies to drive business growth and achieve revenue targets across residential, commercial, or turnkey interior projects.

Lead and manage a team of sales managers, business development executives, and design consultants.
Build and maintain strong relationships with high-value clients, architects, contractors, and channel partners.
Identify new business opportunities, markets, and client segments to expand the company's footprint.
Collaborate closely with design, marketing, and operations teams to ensure smooth project execution and high customer satisfaction.
Monitor and optimize the performance of the sales funnel from lead generation to closure.
Provide accurate sales forecasting, reporting, and market insights to senior leadership.
Establish performance metrics and incentive plans to drive team productivity.
Represent the company at industry events, exhibitions, and networking forums.
Ensure CRM compliance, process adherence, and continuous improvement in the sales approach.

Key Skills & Qualifications:

Bachelor's degree in Business, Marketing, Interior Design, or related field (MBA preferred).
8–12 years of experience in sales leadership roles within the interior design, modular furniture, or real estate industry.
Strong business acumen with a proven ability to drive strategic sales planning and execution.
Excellent communication, negotiation, and interpersonal skills.
Proficiency in using CRM tools, MS Office, and sales analytics platforms.
Ability to lead, mentor, and motivate large sales teams across multiple locations.
Well-versed in pricing strategy, client presentations, and competitive market analysis.

Associate Director - Sales