Social Media and Influencer Marketing Specialist Marketing Specialist — Thailand, Bangkok

Key Responsibilities:

Performance-Driven Influencer Marketing

Identify and partner with parenting, education, and lifestyle creators in Thailand focusing on user acquisition, sign-ups, and conversion metrics (CPA, ROI).
Manage end-to-end influencer campaigns with a strict focus on tracking tracking links, promo codes, and performance funnels.
Build and maintain a creator database segmented by conversion efficiency, audience quality, and cost-per-acquisition.
Analyze campaign data (reach, clicks, conversions, and CAC) to optimize resource allocation and scale top-performing creators.

Growth Content & Conversion Marketing

Develop data-backed, locally relevant content strategies targeting Thailand parents and children to drive measurable user acquisition.
Produce short-form videos, social posts, and ad creatives designed for high CTR, engagement, and conversion across social channels.
A/B test different hooks, messaging angles, and content formats, continuously analyzing performance data to iterate on winning creatives.
Monitor competitor ad strategies, local trends, and platform algorithm shifts to maintain a competitive acquisition edge.

ROI-Focused Brand & Campaign Execution

Support brand and product campaigns in Thailand, ensuring every activation aligns with core growth, retention, and revenue objectives.
Localize global marketing assets to resonate with local consumer behavior while preserving performance messaging hooks.
Collaborate closely with performance marketing, product, and design teams to build cohesive, full-funnel integrated campaigns.

AI-Enabled Efficiency & Analytics

Leverage AI tools to scale ad copy variations, accelerate content research, localize regional copy, and rapidly produce video/image iterations.
Apply AI-driven data analysis to uncover audience behavior patterns and optimize marketing workflows for speed and cost efficiency.
Refine AI outputs to guarantee strict adherence to brand guidelines, local nuances, and factual accuracy.

Requirements

Native-level Thai with strong copywriting skills; working proficiency in English (Chinese language skills are a plus).
3 years+ of experience in performance marketing, growth marketing, or data-driven content/influencer marketing within consumer tech, apps, or edutech.
Strong ROI mindset and advanced analytical skills, with a proven track record of interpreting campaign data and optimizing CAC/ROAS.
Deep familiarity with Thailand's digital landscape, social platforms, and creator ecosystem.
Hands-on proficiency with AI-powered marketing and content generation tools.
Proactive, detail-oriented, and capable of managing multiple growth experiments simultaneously.