Account Manager, POSM

Role Overview

This role acts as a key day-to-day partner for clients across Thailand, managing the delivery of multi-channel marketing production, POSM adaptation, content localisation, BTL campaign rollouts, and cross-market creative deployment. You will coordinate directly with clients, internal production teams, and global/local vendors to ensure all deliverables meet quality, timing, and brand governance requirements.

Key Responsibilities

• Act as primary point of contact for Thai market clients, ensuring strong relationships and responsive communication.
• Lead end-to-end project delivery across localisation, adaptation, POSM, creative versioning, and multi-market asset production.
• Manage all client briefs, ensuring clarity, feasibility, and alignment with global guidelines.
• Oversee timelines, schedules, WIPs, status reports, and production workflows across multiple workstreams.
• Coordinate internal creative, production, QC, and vendor teams to ensure smooth execution.
• Ensure accuracy of adaptations including translations, cultural nuances, compliance, and brand consistency.
• Oversee packaging adaptation, POSM material creation, and print-ready file approvals.
• Manage vendor deliverables, costs, and technical requirements for print, digital, and OOH production.
• Identify workflow risks, escalate issues early, and present proactive solutions to clients.
• Support multi-market campaigns for global brands entering the TH market.

Experience & Requirements

• 4–6 years of account management or project management experience in agencies (production, digital, creative, integrated, POSM, or localisation).
• Strong understanding of Thai cultural/market nuances, marketing channels, and retail environments.
• Experience with print/POSM, adaptation, localisation, and multi-deliverable campaign management.
• Ability to manage high volume of work across fast-moving deadlines.
• Strong verbal/written communication in Thai and English.
• Experience in FMCG/retail/consumer brands is highly advantageous.