Acquisition & Engagement - Dealer Car (Automotive Lending)

Job description

●Manage and initiate monetization business model : identifying revenue opportunities and developing monetization strategies by generate revenue through various channels

●Optimizing monetization channels : Improving the efficiency and effectiveness of existing revenue streams.

●Engagement Initiatives: Implement strategic activities to keep existing customers engaged and active, through personalized content, promotions, and loyalty programs.

●Performance Tracking & Analyzing market trends and competitor activities: Monitor and analyze campaign performance metrics (e.g., conversion rates, engagement rates) and make data-driven adjustments to optimize outcomes.

●Cross-Channel Coordination: Collaborate with internal & external teams such as product development, sales, and design to ensure campaign consistency and alignment across various channels for execute acquisition initiatives

●Customer Insights: Analyse and understand customer behavior, preferences, market trends, using insights to refine campaigns.

●Budget Management: Manage campaign budgets, ensuring efficient allocation of resources and maximizing the impact of marketing spend.

Qualification

●Analytical Skills: The ability to analyze data, identify trends, and make data-driven decisions.

●Strategic Thinking: The ability to develop and execute effective acquisition strategies.

●Creativity and innovation: To develop unique and engaging event experiences.

●Communication Skills: The ability to effectively communicate with stakeholders, both internally and externally.

●Project Management Skills: The ability to manage multiple projects, meet deadlines, and work independently.

●Technical Skills: Knowledge of digital marketing tools, analytics platforms, and other relevant technologies.

●Negotiation Skills: The ability to negotiate with stakeholders.