Job Overview
The KOL Marketing Associate is responsible for planning, executing, and optimizing influencer (KOL) campaigns to support brand growth across e-commerce and social commerce platforms.
This role focuses on identifying suitable creators, managing relationships, coordinating campaign execution, and analyzing performance to ensure effective outcomes. The position requires strong coordination skills, a good understanding of social media trends, and the ability to work in a fast-paced, data-driven environment.
Key Responsibilities
- Identify, source, and manage relationships with Key Opinion Leaders (KOLs), influencers, and content creators across platforms (e.g., TikTok, Instagram)
- Plan and execute KOL marketing campaigns aligned with client objectives and brand strategies
- Coordinate campaign execution, including briefing, content alignment, timelines, and deliverables
- Negotiate rates, manage contracts, and ensure proper documentation with KOLs
- Monitor campaign performance, including reach, engagement, traffic, conversion, and ROI
- Analyze performance data and provide actionable insights to optimize future campaigns
- Collaborate with internal teams (e.g., Account, Content, Live Production, Media) to ensure integrated campaign delivery
- Stay updated on social media trends, influencer landscape, and emerging content formats
- Maintain and update KOL database, performance tracking, and reporting systems
- Prepare campaign reports and presentations for internal and external stakeholders
Qualifications
Education & Experience
- Bachelor's degree in Marketing, Communications, Business Administration, or related field
- 0–2 years of experience in influencer marketing, social media, digital marketing, or related roles
- Fresh graduates with strong interest and relevant internship experience are welcome
Skills & Competencies
- Strong communication and relationship management skills
- Good negotiation and coordination abilities
- Strong attention to detail and project management skills
- Analytical mindset with the ability to interpret campaign performance data
- Creative thinking with a strong understanding of social media content trends
- Ability to work in a fast-paced and dynamic environment
Technical Skills
- Familiarity with social media platforms (especially TikTok, Instagram)
- Basic understanding of influencer marketing tools and analytics platforms
- Proficiency in Microsoft Excel and PowerPoint
Additional Requirements
- Good English communication skills (reading and writing)
- Strong sense of ownership, responsibility, and adaptability
- Passion for social media, content creation, and digital trends
