Job DescriptionJob ID: MJ000281
Job Description
We are seeking a detail-oriented and performance-driven Campaign Marketing Executive to manage and optimize our campaign planning. This role requires not only flawless execution but also strong analytical capabilities to monitor performance and drive continuous improvement in conversion rates. The ideal candidate will have a structured approach, excellent project management skills, and the ability to collaborate across departments to align marketing strategies with broader business goals.
Key Responsibilities
Campaign management
- Lead the end-to-end management of campaign planning and execution - ensuring timely and error-free execution.
- Continuously monitor campaign effectiveness, identifying areas for improvement to drive higher engagement and conversion rates.
Performance Monitoring & Optimization
- Analyze the performance of campaigns through data-driven insights, using key performance metrics to assess the effectiveness of strategies.
- Develop actionable plans and next steps to optimize campaigns and processes, ensuring continuous improvement in conversion rates.
- Implement A/B testing and other experimental methods to refine messaging, targeting, and channel execution for improved outcomes.
Cross-Functional Collaboration
- Collaborate with internal stakeholders, including regional marketing and channel teams to ensure alignment of marketing communication plans with promotional objectives and timelines.
- Partner with the creative and design teams to develop compelling content that supports key marketing initiatives and messaging.
- Coordinate with product owners and analytics teams to track and report on campaign performance, providing actionable insights and recommendations for future initiatives.
Process Improvement & Scalability
- Map existing (as-is) workflows to identify bottlenecks and inefficiencies, proposing new (to-be) processes that improve scalability and execution quality.
- Integrate automation tools and streamline workflows to enhance operational efficiency, enabling faster execution with higher accuracy.
- Ensure seamless and efficient processes across the team, driving continuous process improvements that align with business objectives.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 1-2 years of experience of marketing, businses strategy with a focus on performance optimization and conversion rate improvement.
- Proven experience with campaign management and cross-functional collaboration.
- Advanced analytical abilities, with expertise in data analysis, A/B testing, and campaign performance optimization.
- Excellent organizational and project management skills, with the ability to manage multiple initiatives simultaneously.
- Meticulous, detail-oriented, and able to execute tasks with high accuracy and structure.
- Strong communication and interpersonal skills, with the ability to work effectively in cross-functional teams.
- Experience with marketing automation and data analysis tools is a plus.
- Ability to perform well with a structured checklist and drive tasks to completion efficiently.
