Position: Assistant Manager - Digital Marketing for Dusit International - Corporate Office
Job Objectives
The Dusit Digital Lab leads the development and implementation of marketing technology and digital operations strategies to drive business growth. This role will work closely with the marketing, technology, and operations teams to ensure the smooth and efficient delivery of projects and initiatives.
Key Responsibilities:
Client Relationship Management: Serve as the primary point of contact for 10-15 assigned hotels, building strong, collaborative relationships with hotel management and marketing teams.
Advertising Strategy Development & Execution:
- Develop, implement, and manage comprehensive digital advertising strategies tailored to each hotel's specific goals and target audiences.
- Plan, execute, and optimise campaigns across various digital channels, with a core focus on Google Search Ads and Performance Max.
- Manage advertising budgets effectively, ensuring optimal allocation and ROI for each hotel.
Performance Analysis & Reporting:
- Monitor, analyse, and report on key advertising performance metrics (KPIs) for each hotel.
- Prepare and present regular performance reviews, insights, and strategic recommendations to hotel management and DDL leadership.
- Translate complex data into actionable strategies and clearly communicate the impact of advertising activities on hotel objectives.
Strategic Roadmap & Media Planning:
- Develop and direct the overall advertising roadmap and media spend strategy for your portfolio of hotels.
- Stay abreast of the latest trends and best practices in digital advertising, particularly within the hospitality industry and Google Ads platform.
- Identify new opportunities for growth and innovation in advertising channels and tactics.
Collaboration & Coordination:
- Work closely with other members of the team (e.g., content, SEO, analytics) to ensure integrated and effective digital marketing efforts.
- Coordinate with external partners or vendors as needed.
Required Skills and Qualifications:
- Bachelor's degree in Marketing, Advertising, Business Administration, or a related field.
- Proven experience (typically 3-5 years) as an Account Manager or Digital Marketing Specialist in an advertising agency or in-house digital marketing team.
- Demonstrable, in-depth hands-on experience in planning, executing, and optimising Google Search Ads and Performance Max campaigns.
- Strong understanding of other digital advertising channels (e.g., social media ads, display advertising, metasearch) and how they integrate into a holistic strategy.
- Proficiency with Google Ads, Google Analytics, any programmatic DSPs, and other relevant advertising platforms and analytics tools.
- Strong communication, presentation in both English and Thai, and interpersonal skills, with the ability to build rapport and effectively communicate complex ideas to diverse stakeholders.
- Strong organisational and project management skills, with the ability to manage multiple accounts and priorities simultaneously. Self-motivated, proactive, and detail-oriented with a passion for digital marketing and delivering results.
Preferred Qualifications:
- Experience in the hospitality industry or managing advertising for hotel clients.
- Google Ads certifications (Search, Display, etc.) are a plus.
- Experience with other paid media platforms (e.g., Meta Ads Manager, TikTok Ads, LinkedIn Ads).
Why Join Us
- Be part of a dynamic and forward-thinking digital team within a renowned hospitality brand.
- Opportunity to make a significant impact on the digital presence and success of multiple hotels.
- A collaborative and supportive work environment where innovation and growth are encouraged.
