Assistant Marketing Manager

Responsibilities:

• Lead, mentor, and develop the digital marketing team with a focus on social media strategies and to ensure high performance and professional growth.
• Develop and execute comprehensive social media strategies across platforms (e.g., Facebook, Instagram, TikTok, LinkedIn, YouTube).
• Oversee the creation and scheduling of engaging and brand-aligned content (posts, stories, reels, videos, live sessions).
• Set clear KPIs and monitor team performance to achieve business objectives.
• Coordinate with cross-functional teams (e.g., Marketing, Design, Sales, Customer Support) to ensure cohesive campaigns.
• Ensure content is optimized for SEO/SEM and tailored to target audiences.
• Manage and track expenses for the marketing budget to provide updates to the management team and to ensure cost-effectiveness and maximize ROI.
• Conduct market research to identify trends, opportunities, and customer needs.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred).
• 5+ years of experience in marketing agency or fintech industry, with at least 2 years in a leadership role.
• Strong knowledge of full-function Digital Marketing, including content marketing, social media management, SEO, performance marketing, online brand communication is highly preferred.
• Excellent in leadership, team-player, detail-oriented and organizational skills.
• Excellent in Thai and English communication (Chinese speaking is preferable).