Ads Optimization (50%)
- Manage, optimize, and monitor paid media performance across platforms
- Optimize campaigns to improve key performance metrics (e.g. CTR, engagement, conversion)
- Conduct A/B testing and continuously refine media strategies
Marketing Background & Strategy (20%)
- Apply marketing fundamentals to campaign planning and execution
- Align ads strategies with regional/team and business objectives
- Work closely with cross-functional teams to ensure marketing consistency
Content Performance Analysis (20%)
- Analyze content performance and audience engagement metrics
- Translate data insights into clear recommendations to improve future content
- Collaborate with the content team to optimize creatives based on performance learnings
Creative Contribution (10%)
- Provide creative input and ideas to enhance content effectiveness
- Support ideation for new formats, hooks, and messaging angles
- Contribute to creative brainstorming sessions when needed
Ideal Candidate Profile
- Background in Marketing, Advertising, or related fields
- Strong analytical mindset with hands-on experience in ads optimization
- Comfortable working closely with content and creative teams
- Able to balance data-driven thinking with creative sensibility
- Able to work effectively under pressure in a fast-paced environment, while maintaining strong organizational and task management skills.
